Socialomics: business opportunity or opportunity cost?

By David Binning on May 4, 2012 11:01 AM
Filed under Strategy

Companies across all industries are urged to embrace social media. But as so many are rightly asking, to what end?

With the imminent float of Facebook later this year tipped to be the biggest since Google’s, there can be no doubt social media is no flash-in-the pan industry. But while the value of these and other social media phenomenon such as Twitter and LinkedIn is predicated on the size of their ...
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Socialomics: business opportunity or opportunity cost?
 
This article appeared in the May issue of CRN.

 
 
 
 
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Issue: 328 | June 2014

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