Strategy Features

Lenovo: Year of the dark horse 
From outsider to odds-on favourite to lead in PCs, servers and mobile.
 
How disties are beating the squeeze 
Focusing on basic elements of price, service and relationships.
 
Disties reveal how resellers can get better results 
Top companies on how partners can get the best – and the worst – outcomes.
 
Behind Synnex's major onsite and online upgrades 
 
If the cloud is killing distribution, not everyone got the memo 
Those channel players doing well get the basics right.
 
Simplicity is the key to rebate success 
What makes a perfect partner program?
 
Rent, try, don’t buy 
Resellers have no choice but to join the shift to a subscription economy.
 
Suck it up, princess 
It’s a harsh reality, but vendors support the channel only when it serves them
 
TV can either catch up or lose out 
If broadcasters don't seek out their own iTunes moment, the alternative is bleak.
 
Exclusive: Michael Dell fields the tough question on channel strategy 
 
Hard road ahead for "the world's biggest startup" 
Michael Dell’s bitter privatisation fight is over, but that doesn’t mean he’s on easy street.
 
Rabid reseller: This year, no discounts 
A New Year’s resolution everyone can get behind: make more money.
 
Editor's letter: Open relationships 
I’ve found myself pulled into some deep and meaningful conversations about channel relationships lately.
 
'Channel Elite' reveal secrets to success 
Roundtable: Major players talk about what drives prosperity.
 
Rise of the cloud integrators 
How sharp solutions providers are fashioning slick strategies for an as-a-service world.
 
Opportunities in managed print: turn paper cuts into big bucks 
Customers have got a watchful eye on the cost of print. That doesn’t have to mean less work for resellers – if they’re clever.
 
Rabid reseller: Protection racket 
By | Comment Now 
This smashing new opportunity in mobile devices lends a new spin to the term ‘cracked’ iPhone.
 
If you can’t beat ’em, join ’em 
Just because someone is a competitor, you can still help one another.
 
Analysis: Why the sudden surge in mergers and acquisitions? 
Consolidation is on the rise as buyers go fishing for deals.
 
The new government: a market-driven approach to IT 
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CRN Magazine

Issue: 326 | April 2014

CRN Magazine looks in-depth at the emerging issues and developments for the channel, and provides insight, analysis and strategic information to help resellers better run their businesses.