Strategy Features

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Networking is not a dirty word 
[Blog post] Building relationships is more than a numbers game.
 
Why are so many vendors hiding their true colours? 
[Blog post] How to spot a channel chameleon.
 
Vox pop: Is your strategy to diversify or specialise? 
We ask Readify, Bremmar Consulting and Insentra.
 
Make a success of succession planning 
[Blog post] It is important to start your succession plan early.
 
The strategy behind smarter M&A 
Acquisition is a clear way to grab some growth.
 
Swinging the axe, sensitively 
Firing someone is never easy.
 
A winning formula for reselling mega-vendors 
Racing ahead with an agnostic approach to Microsoft, Google and Apple.
 
Head to head: Apple and Microsoft 
Two resellers recount their experiences with the biggest in the business.
 
Lenovo: Year of the dark horse 
From outsider to odds-on favourite to lead in PCs, servers and mobile.
 
How disties are beating the squeeze 
Focusing on basic elements of price, service and relationships.
 
Disties reveal how resellers can get better results 
Top companies on how partners can get the best – and the worst – outcomes.
 
Behind Synnex's major onsite and online upgrades 
 
If the cloud is killing distribution, not everyone got the memo 
Those channel players doing well get the basics right.
 
Simplicity is the key to rebate success 
What makes a perfect partner program?
 
Rent, try, don’t buy 
Resellers have no choice but to join the shift to a subscription economy.
 
Suck it up, princess 
It’s a harsh reality, but vendors support the channel only when it serves them
 
TV can either catch up or lose out 
If broadcasters don't seek out their own iTunes moment, the alternative is bleak.
 
Exclusive: Michael Dell fields the tough question on channel strategy 
 
Hard road ahead for "the world's biggest startup" 
Michael Dell’s bitter privatisation fight is over, but that doesn’t mean he’s on easy street.
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CRN Magazine

Issue: 334 | December 2014

CRN Magazine looks in-depth at the emerging issues and developments for the channel, and provides insight, analysis and strategic information to help resellers better run their businesses.