General Motors taps eBay for online sales

By Shaun Nichols on Jul 13, 2009 11:28 AM
Filed under Technology

Automaker says it is pursuing deal with auction site.

Embattled US automaker General Motors (GM) said that it is close to securing a deal to sell cars through auction site eBay.

The company said in a statement on Friday that it was working with eBay on a new programme which would allow the company to sell cars directly to customers through the auction service.

eBay said that it had been in talks with GM, but not deal had been finalized as of yet.

GM chief executive Fritz Henderson was hopeful that an online auction deal with eBay would drum up sales by offering newer and easier ways to purchase vehicles. The company is currently in the midst of a rebuilding effort after filing for bankruptcy earlier this year.

"We're also working on new ways to make car buying more convenient for our customers, including an innovative new partnership with eBay in California to revolutionize how people buy vehicles online," said Henderson.

"Customers will be able to bid on actual vehicles just like they do in an eBay auction, including the option of choosing a predetermined 'buy it now' price."

 
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