Would the real Dick Smith please stand up?

By Lilia Guan on Aug 13, 2009 3:05 PM
Filed under Software

Dick Smith demands its name back.

Newsagents and lighting stores were among the 36 Dick Smith resellers recently told by the electronics giant they will soon have to hang up their soldering irons.

The iconic Australian company will continue to operate its 100 corporate shops but others will no longer be able to use the Dick Smith brand name, said spokesman Luke Schepen,.

"Dick Smith  went through a review of its business and found the reseller business wasn't in line with the company," Schepen said.

"We will be exiting the reseller business and no Dick Smith employees will be affected.

"All contracts will be honoured, with some not ending for another year and others coming up in 2011."

Schepen said resellers would be eligible for corporate accounts to buy products.

 
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CRN Magazine

Issue: 315 | May 2013

CRN Magazine looks in-depth at the emerging issues and developments for the channel, and provides insight, analysis and strategic information to help resellers better run their businesses.