Synnex expands SME offering with Samsung deal

Builds on record breaking quarter.

Synnex, one of Australia's largest distributors, today inked a deal with Samsung Electronics to supply the Korean giant's notebooks, printers, LCD monitors and storage devices.

The deal arms Synnex with a new range of products aimed at the small and medium business market. The company already has partnerships with Brother, Gateway, HP, Acer, Asus and LG.

Phil Newton, director of the IT Division at Samsung Electronics Australia, said that choosing Synnex was an easy decision and the company came "highly recommended".

"It's no secret that Synnex are doing very well in the current market and come highly recommended. The experience they have and the value they offer, in addition to their logistics capability, meant partnering with Synnex was an easy decision to make," said Newton.

Samsung recently re-entered the notebook market and hopes the warm welcome received by Windows 7 will help boost hardware sales. The company already owns almost 30 percent of the retail monitor market, according to research firm GfK.

Booming in a tough climate

Synnex last week reported record financial results, with Q4 revenue from its Taiwan, Hong Kong, China and Australian and New Zealand businesses increasing to $2.2bn, which is 25 percent higher than last year.

The figures were a record high for Synnex for both revenue and profit for the quarter, the company said. Synnex has reported double digit growth in the first three quarters of 2009 compared to the same period last year.