Harvey Norman unveils holographic shop assistant

By Chris Jager on Apr 12, 2011 8:30 AM
Filed under Finance

The virtual presenter is nicknamed 'V'.

Created by NZ-based technology firm Spyglass, V is a female hologram that fulfills the role of a living, breathing Harvey Norman staff member.

“We use variations on transparent screen technology to create images which integrate seamlessly with their surroundings,” explains the Spyglass website.

The virtual presenter consists of a pre-recorded video projected over an acrylic cut-out; with hidden speakers and vinyl graphic prints adding to the illusion. The end result is a life-size hologram reminiscent of Princess Leia in Star Wars.           

The Spyglass V: batty expression is presumably optional.

There are currently six V holograms in existence (one for each State), which will appear in Harvey Norman stores up and down the country over the coming months. During its debut in Sydney, V talked up Rowenta’s new vacuum cleaner range while clutching an Apple iPad 2 tablet.

Could the virtual presenter be an attempt to offer customers something they can't get by shopping online? For years, Gerry Harvey has been notably wary of e-commerce, which he sees as a threat to traditional brick-and-mortar stores. Last week, the executive chairman launched the Harvey Norman 'Big Buys' website, despite concerns that an online store would “cannibalise" profits.

Whatever the intention, we have to admit that V presents a pretty compelling reason to visit a Harvey Norman store. If you can't beat 'em with prices, beat 'em with cool holograms! 

You can view a brief demo of Spyglass' Virtual Presenter technology below.

[Source: ConnectedMedia.]

Follow us on Facebook and Twitter

Copyright © PC & Tech Authority. All rights reserved.


Harvey Norman unveils holographic shop assistant
Top Stories
Crucial sold for 'double-digit millions', changes CEO
Digital Pacific buys hoster started in Bondi bedroom.
Greig Guy joins Quantum after Brocade sabbatical
Former Brocade country manager back in the spotlight.
Why you probably won't get Windows 10 on 29 July
Staggered rollout planned, questions remain.
Sign up to receive CRN email bulletins
Will Windows 10 be good for resellers?

Latest Comments
CRN Magazine

Issue: 339 | June 2015

CRN Magazine looks in-depth at the emerging issues and developments for the channel, and provides insight, analysis and strategic information to help resellers better run their businesses.