Panasonic has announced that the Sanyo brand will cease to exist from early next year.
It's unclear at this stage whether or not products like Sanyo's popular Xacti pistol-grip camcorders or projectors will move over to Panasonic's roster, but the news of 15,000 job cuts doesn't bode well for the electronics giant.
Panasonic bought Sanyo for £2.8 billion ($A4.3 billion) back in 2008 but a strong Yen and tough competition from the likes of Samsung and LG prove that even giants can have their bad days.
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Issue: 345 | December 2015