At the coalface: It's all about the relationship

By Mathew Dickerson on Apr 13, 2012 10:16 AM
Filed under Strategy

Clients stick with their accountant for years. So be like an accountant and keep your customers.

Many IT business owners ask me what’s the best form of advertising to boost their business.  One avenue I very rarely see explored is one I believe can deliver excellent results – in particular in the IT industry. First, consider that a typical IT firm is not trying to sell a ...
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At the coalface: It's all about the relationship
This article appeared in the April 2012 issue of CRN.

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