Why Nokia is ditching luxury Vertu for Scalado

By Sophie Charara on Jun 15, 2012 7:46 AM
Filed under Mobility

Photo tricks headed for Lumia.

Diamond-clad phones are out and PhotoBeamer is in at Nokia.

The Finnish phone-maker is streamlining its finances with three execs hitting the block, 10,000 planned job cuts and the sale of luxury brand Vertu, which designs some seriously up-market handsets like the concierge-toting Constellation T

The problem Nokia faced was Vertu smartphones are impossibly expensive (in the region of $A6000+) and have some disappointing specs, like the Symbian OS. 

That's where buying Scalado comes in. Scalado's imaging experts have built impressive iPhone and Android apps like Scalado PhotoBeamer and Scalado Album for beaming your snaps to monitors and sprucing up your image gallery, not to mention RIM's plans to integrate its photo tech into the BlackBerry 10 camera.

Scalado also has software called Remove for tapping any unwanted subjects that moved into your frame to make them disappear – PhotoShop magic without being chained to a desktop.

With a 41MP Lumia phone confirmed, it's obvious Nokia is serious about the Lumia's photo capabilities. 

This article originally appeared at Stuff.tv

 
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Copyright © Stuff.tv

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