Sales & Marketing Features

Only twits don’t tweet 
By Leon Gettler | Sep 20, 2011 | Comment Now 
Classic retail models are under severe threat from younger consumers who expect companies to have an engaging social media presence
 
Being too careful costs you money 
By Mathew Dickerson | Aug 11, 2011 | Comment Now 
Many businesses are so uptight about customer risk that the processes to manage the odd instance drive business away
 
Number’s up for the Rabid support line 
By Rabid Reseller | Jul 14, 2011 | Comment Now 
Rabid’s good intentions in setting up a support line only went to reveal the true meaning of cell phone
 
Channel shakers: Nakamasu has a shot for Canon 
Jul 7, 2011 | Comment Now 
A veteran of Canon’s European operations has taken the reins locally as the group undergoes a strategic transformation
 
Offer an experience the internet can’t 
By Mathew Dickerson | Jun 3, 2011 | Comment Now 
Retailers bemoan the loss of sales to customers shopping online but there is something they can do about it besides just praying for salvation.
 
You need to sweat the little things 
By Mathew Dickerson | Apr 20, 2011 | 1 Comment 
Seemingly little things do count. Returning phone calls from your clients, for instance, can bring a huge return
 
Two chefs, Next G and the 'wireless' confusion 
By Stilgherrian . | Mar 11, 2011 | 3 Comments 
Opinion: Our over-reliance on industry jargon is a recipe for failure.
 
Analysis: NSW attracts half of IT spend 
By Sholto Macpherson | Nov 29, 2010 | Comment Now 
CRN Fast50: Hardworking SMBs dotted across the country.
 
Opinion: A peacock’s tail tells a good story 
By Mathew Dickerson | Oct 8, 2010 | Comment Now 
A lesson from the birds – have something to shout about, and shout loudly.
 
Gettler: Bank on breadth so you can sleep easy 
By Leon Gettler | Sep 13, 2010 | Comment Now 
A larger customer base can insulate your business from the misfortunes.
 
Opinion: Take stock before the big move 
By Leon Gettler | Aug 10, 2010 | Comment Now 
The pressure to maintain operations during a relocation.
 
The difference between marketing and advertising 
By Leon Gettler | Jul 16, 2010 | Comment Now 
The art of conversation – knowing what they want.
 
Mind the store, please 
By Rabid Reseller | Jun 21, 2010 | Comment Now 
Opinion: Rabid Reseller has gone on a vendor conference.
 
Converging on the ridiculous 
By Mathew Dickerson | May 31, 2010 | Comment Now 
There must be aliens out there providing alternative definitions of our reseller jargon for ordinary people.
 
Secrets to sales success 
By Sholto Macpherson | May 3, 2010 | Comment Now 
Four of the channel’s top salesmen share the secrets of their success.
 
Rabid urges the Reserve Bank to reduce interest rates 
 
Rabid reseller: Franchising the business 
By Rabid Reseller | Mar 10, 2010 | Comment Now 
The Rabid Reseller franchise is set to soak up internet and communications subsidies in the bush.
 
Gettler: Hard times are different 
By Leon Gettler | Feb 15, 2010 | Comment Now 
Key performance indicators need to be reworked.
 
Gettler: Ten sales tips for the Christmas season 
By Leon Gettler | Oct 22, 2009 | 1 Comment 
While everyone else is winding down at the end of the year, your marketing should pick up.
 
Case study: Entrepreneur knows where he's going 
By Leon Gettler | Jun 19, 2009 | 1 Comment 
Correct Solutions, a reseller in Castle Hill, Sydney, has been working closely with small and medium-sized businesses for 12 years.
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CRN Magazine

Issue: 315 | May 2013

CRN Magazine looks in-depth at the emerging issues and developments for the channel, and provides insight, analysis and strategic information to help resellers better run their businesses.