Just so you know what to look for, the new cover is here for you to see. We spent the past six months listening to what you, the resellers, want and need from a channel magazine and we're confident we delivered it for you. For the cover feature we assembled our ultimate channel consultancy - a roundtable of three vendors, three disties and three resellers carefully chosen to forecast the technologies and markets where there are still opportunities.
Led by CRN's team of experienced journalists, they dissected the strategies you should employ to secure and grow your business. In a head-to-toe transformation of CRN you'll find your new issue also has: Threads is an six-page, lively analysis of all that is important to know. In this issue we look at the NBN and the implications for IBM from the Sun and Oracle merger. And we cover the top stories you may have missed and their implications for your business.
We analyse the stocks that moved, the reputations that nose-dived and the deals done. And Spiff Watch has salespeople covered with the special incentives from manufacturers. Focus is home to Hypecycle, our look at a topical technology, where it is on the continuum from hype to reality and how to make money from it (or save money by ignoring it).
This month we separate the tweet from the chaff on Twitter. Our Distributor Profile takes you inside rising star itX to look at what they offer your business and how they see the Oracle and Sun deal affecting the Australian market.
Our Case Study forensically examines how a WA mining company partnered with Perth reseller Accord and IT automation software maker Kaseya. Our Features section delivers our must-read roundtable with CRN's editorial advisory panel of leading channel business people gazing into the future of the industry.
And don't miss our survival guide to selling printers in a recession and the security risks posed by more executives using smart phones. Your Business shifts your thinking from working in your business to working on your business. For his first CRN column, respected management journalist Leon Gettler discusses with Office National co-founder Graham Harman (now at OKI Printing) how to buy or co-operate with a rival to lift your profitability.
Gettler complements our resident reseller Matthew Dickerson who explains what he learned recently in South Africa about sport and the IT trade.
Our Reseller Profile explores David Mackie's Synergistic Network Solutions, which is building an SMB reseller business in Canberra, while our Reseller Makeover reveals how eNerds grew by a quarter under the guidance of a professional sales and marketing consultant. Relax with Channel Life as it takes you around Australia to see who presses the flesh, who's on the move and those whose work is recognised by their peers. Find the names in the channel quickly with our handy index of companies and people making noise this month.
Close out the month with Rabid Reseller as he passes his inimitable judgements. And we're not stopping with the back page. We're just two weeks away from launching our eBook, CRN Tech that will deliver you a monthly snapshot of the latest product reviews across our network of IT magazines including CRN US and UK, Secure Computing US and UK, PC Authority and Stuff.
We do the legwork for you so you can save time and sell more. Make sure you don't miss the first edition by signing up today at www.crn.com.au/crntech <http://www.crn.com.au/crntech> If you're still reading this without wrapping your fingers around a copy of the new CRN we'd wager one of your colleagues may have beaten you to it. So, go grab your copy back from them and let us know what you think.
Issue: 334 | December 2014
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