Acer has unveiled five products as part of its Aspire Timeline series which will be available through the channel this month.
McLean said the study by Galaxy, was conducted online among members of a permission based panel. Respondents were laptop owners aged 18-64 years.
It found that out of all the features customers look for in a computer, the top five things were;
Wireless 85 percentLong battery life 84 percentPowerful chip 75 percentLightweight 65 percentSmall size 48 percent
Amongst those who use wireless, 96 percent claim it is important that a laptop is wireless enabled.
A total of 311 surveys were conducted between 4 June and 7 June 2008.
The data was weighted by age, gender and region to reflect the latest ABS population estimates.
Speaking at the Acer launch, McLean said it was a 'coming of age' for the company.
"In terms of the overall market, Acer have made some huge gains and products like this will strengthen their offerings. We are really excited about the opportunities they are bringing to market," he added.
Robin Tang marketing head Oceanic Region for Acer said it wanted to launch some exciting new products at these prices regardless of the economic crisis to try and bring more consumers into the market.
The products are;
Aspire One A0751 - $899 inc GSTAspire 3810T - $1299 inc GSTAspire 4810T - $1699 inc GSTAspire 5810T - $2549 inc GSTAspire 3935 - $2499 in GST
"Users today want longer battery life, thin and light form factors with great processing technology at affordable prices," said Bert Noah product director Acer.
"Through our partnership with Intel we are pleased to bring revolutionised technology to the Ultra Portable notebook category."
Issue: 328 | June 2014
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