Microsoft plans to open shops next to Apple Stores

Jul 17, 2009 3:17 PM
Filed under Software

Microsoft-branded outlets in the U.S. by the third quarter.

Microsoft intends to open stores in the United States close to those already established by Apple later this year, according to its chief operating officer, as it looks to win back the initiative in the battle for Main Street PC and gadget buyers.

"We're going to have some retail stores opened up right next door to Apple stores this fall [springtime in Australia]," said Microsoft's Kevin Turner at a webcast conference in New Orleans on Wednesday. "Stay tuned."

The world's largest software company announced in February that it would open its own chain of branded stores as it looks to counter Apple's successful foray into retailing, hiring a former Wal-Mart Stores executive to run them.

Few details have emerged since then.

A Microsoft spokeswoman confirmed on Wednesday only that "there will be scenarios where we have stores in proximity to Apple," and that some stores would open "in the fall timeframe."

 

 
Follow us on Facebook and Twitter
 

Microsoft plans to open shops next to Apple Stores
 
 
 
 
 
Top Stories
 
10 things we learned this week
Dick's chic Move, how Microsoft Finnish-ed Nokia and more family time for $1.29m.
 
100 Android apps, 150m downloads exposed to Heartbleed
Affected apps include chart toppers in the Google Play store.
 
Sign up to receive CRN email bulletins
   FOLLOW US...
Latest Comments
Polls
Are Chromebooks ready for the enterprise?

CRN Magazine

Issue: 325 | March 2014

CRN Magazine looks in-depth at the emerging issues and developments for the channel, and provides insight, analysis and strategic information to help resellers better run their businesses.