Microsoft partners want simpler licensing in Windows 8

'Road map is unclear'.

Mobility and cloud computing are changing the way organisations work, and Microsoft is eagerly trying to establish itself in both areas. But some partners feel Microsoft's rigid desktop virtualisation licensing terms, which make it difficult for cloud service providers to sell its products, are slowing its progress.

Last week, Microsoft announced that OnLive, a cloud service provider that offers a Windows 7 desktop-as-a-service with Office apps, is violating its licensing terms. At the same time, Joe Matz, corporate vice president for Microsoft’s Worldwide Licensing and Pricing group, said Microsoft's licensing terms are designed to "provide clarity and consistency for our partners."

Be that as it may, Microsoft still has a lot of work to do in delivering on this pledge, several partners and analysts told CRN.

"The Microsoft road map is unclear at the moment, and I actually think they're strangling the market in some ways. This ambiguity makes it difficult to sell these products," said Mike Ritsema, president of i3 Business Solutions.

Microsoft partners can sell hosted Windows 7 desktop-as-a-service through VDI as long as the end customer has an existing licensing agreement with Microsoft. However, partners must also have dedicated physical hosts for each customer, which makes this scenario prohibitively expensive, said Chris Ward, vice president of consulting and integration at Greenpages, a Kittery, Maine-based solution provider.

"Obviously, this doesn’t scale at all, so it really makes zero sense for any provider to offer desktop as a service this way," Ward said.

Scott Rosenberg, CEO of Miro Consulting, which specialises in licensing consulting, said Microsoft is still trying to figure how the economics for Windows and Office work in virtual environments.

"I think Microsoft is stuttering a little bit in terms of where to get revenue," Rosenberg said. "Do they try getting it from the consumer, who will push back hard, or the service provider, who can absorb the hit and pass it along to customers?"

Microsoft declined to comment on whether it is planning any adjustments to Windows 8 VDI licensing for desktop-as-a-service scenarios.

However, Microsoft has changed its desktop virtualisation licensing in the past in response to criticism from partners and customers.

In 2010, Microsoft got rid of the unpopular Virtual Enterprise Centralised Desktop (VECD) license, which required customers to pay $US23 per device annually on top of their Software Assurance (SA) subscriptions. At the same time, Microsoft introduced its Virtual Desktop Access license (VDA) for devices that aren't covered by SA, which costs $100 per device annually.

Promise Of Windows 8

Simon Bramfitt, founder and research director at virtualisation consultancy Entelechy Associates, said Windows 8 could provide Microsoft with a window for changing its licensing terms.

"What is harder to assess is whether or not Microsoft will treat Windows 8 on ARM tablets as a fully-fledged Windows 8 platform, or whether it will be classified as an embedded OS, and hence require it to have a separate VDA license," said Bramfitt.

In the meantime, Microsoft partners can also deliver Windows and Office-as-a-service through Microsoft's Service Provider License Agreement (SPLA) using Windows Server and Remote Desktop Services (RDS).

This option is appealing to enterprises because Windows Server and RDS offer similar functionality to Windows 7 virtual machines without requiring an expensive SAN, said Paul DeGroot, principal analyst at Pica Communications.

"One of the things they like is that RDS can work just fine with iOS, Android, and even Blackberry cell phones and it has built-in capabilities for brokering connects to virtual desktops," DeGroot said.

Cloud service provider Nivio has found this a cheaper route to market: It offers a 10-hour desktop-as-a-service plan for students and teachers for $2 a month, and an unlimited plan for road warriors for $15 per month with clients for iOS, Android, Macs, and PCs.

In a blog post earlier this month, Erwin Visser, senior director in Microsoft's Windows Commercial Group, said Microsoft is planning to improve the Windows 8 VDI user experience, while also allowing IT "to implement VDI infrastructures that are more cost effective and easier to manage".

While it is unclear if these VDI changes will give partners a clearer path to delivering Windows desktop-as-a-service, it is safe to say that partners are hoping that this come to pass.

This article originally appeared at crn.com