Microsoft to buy Yammer for over $1bn: report

By Rick Whiting, on Jun 15, 2012 7:45 AM
Filed under Software

Follows rivals into social media for business.

Microsoft is reportedly negotiating to buy Yammer, the operator of social media networks for businesses, for more than $1 billion.

Citing two people "familiar with the matter," Bloomberg reported a deal could be concluded as early as this week.

Yammer was founded in 2008 and has more than 200,000 companies as customers, including Ford, Nationwide and 7-Eleven, with more than 4 million users.. The privately held company has raised $US142 million in venture capital.

Spokespersons at Microsoft and Yammer did not immediately return requests for comment. Some of Microsoft's biggest competitors, chiefly Oracle and Salesforce.com, have been aggressively moving into social networking for businesses.

Those services bring to employees the same kind of collaboration capabilities Facebook and Twitter provide for consumers.

Oracle unveiled its Oracle Social Network application at Oracle OpenWorld in October and will expand its social networking offerings through its pending acquisitions of Vitrue, a developer of social marketing applications, and Collective Intellect, which sells "social intelligence" software that businesses use to monitor postings on social media networks.

Last week Salesforce.com said it would acquire Buddy Media, a developer of social media marketing software, for $US689 million.

While Salesforce is best known for its cloud CRM applications, the company has been trumpeting its social enterprise applications for performance management, marketing and sales programs, including its Chatter service that competes with Yammer.

This article originally appeared at crn.com

 
Follow us on Facebook and Twitter
 

Copyright © 2014 The Channel Company, LLC. All rights reserved.

Microsoft to buy Yammer for over $1bn: report
 
 
 
 
 
Top Stories
The 20 most influential people in tech of 2014
Who's turning the industry upside down?
 
Officeworks cracks earnings milestone
But expects unpredictable conditions ahead.
 
Strong Vita Group earnings marred by Apple business
Lack of new iPhone hurts Next Byte.
 
Sign up to receive CRN email bulletins
   FOLLOW US...
Polls
As a reseller, rebates and discounts are...


Latest Comments
CRN Magazine

Issue: 329 | July 2014

CRN Magazine looks in-depth at the emerging issues and developments for the channel, and provides insight, analysis and strategic information to help resellers better run their businesses.