Microsoft to write off $6.2 billion

Jul 5, 2012 10:13 AM
Filed under Software

Misjudged acquisition.

Microsoft has announced the write down of $US6.2 billion on its 2007 acquisition of digital ad firm aQuantive, effectively cancelling out the software giant's projected profits for Q4.

Microsoft bought aQuantive in response to rival Google’s acquisition of DoubleClick, hoping that the purchase would boost its online advertising revenue.

Yesterday it admitted the acquisition “did not accelerate growth to the degree anticipated,” reports Bloomberg.

The company is expecting the write down to virtually wipe its entire profit for Q4, full results for which are due to be reported next week.

Prior to the write down announcement Microsoft was expected to deliver a Q4 profit of $US5.3bn.

The aQuantive purchase was Microsoft’s second biggest behind last year's $8.5bn takeover of Skype.

Microsoft shares rose 0.65 percent to $30.76 at the close of trade yesterday. 

 
Follow us on Facebook and Twitter
 

Copyright © CRN Australia. All rights reserved.

Promo

Microsoft to write off $6.2 billion
 
 
 
 
 
Top Stories
Windows 10: Why it's time to rethink
[Comment] What's in Windows 10 that really matters for business?
 
Homeland Security eyes Aussie AWS partners
Four channel firms enhance global emergency system.
 
Can Windows 10 win over the enterprise?
Key features, risks and opportunities for business users.
 
Sign up to receive CRN email bulletins
   FOLLOW US...
Polls
What's the best way to deal with phoenix businesses?



Latest Comments
CRN Magazine

Issue: 340 | July 2015

CRN Magazine looks in-depth at the emerging issues and developments for the channel, and provides insight, analysis and strategic information to help resellers better run their businesses.