Lenovo shifts towards tablets, servers

By Kristin Bent on Aug 22, 2012 8:05 AM
Filed under Hardware

Sees growth in non-traditional markets.

As Lenovo sets its sights on knocking HP off its PC throne, its channel partners are set to come along for the ride, facing new growth opportunities not only in the traditional notebook and desktop market but also within Lenovo's newest stomping grounds - the server and tablet markets.

Fresh off a new partnership with storage giant EMC, Lenovo is aiming to bolster its ThinkServer offerings in the SMB space, a move that Chris Frey, Lenovo's North American channel chief, said will largely benefit partners.

Lenovo's server push not only will arm partners with the ability to offer an end-to-end Lenovo solution but also give them a new choice to offer customers in the SMB or lower-end server space, a market that is sparse compared to the enterprise.

"I think our partners need a choice on the low end of the [server] market, because I'm not sure everybody wants to play there. We do," Frey said. "We want to play there, we want to grow there and we want to earn the right in that marketplace before we even consider moving up the scale."

Tablets, especially those based on Microsoft's upcoming Windows 8 OS like Lenovo's new ThinkPad Tablet 2, also offer a new opportunity for partners. Windows 8 may prompt users who have been reluctant to buy an Android or iOS tablet to finally make the jump for a product like the ThinkPad Tablet 2, thanks to the integration within their overall Windows-based environments.

Windows 8, which is set to launch in October, will make it easier for Lenovo partners to position tablets as being complementary to their clients' larger Windows ecosystems, affording them the opportunity to swoop in and help establish full client device management platforms to help IT teams monitor and secure these devices.

Frey made it clear that while Lenovo will continue to build a strategy around tablets, it won't ever fully replace the Think-branded notebooks and desktops that have become the company's bread and butter.

"We need to adapt to the market and be able to bring new technologies to the market, but we will not bank our future on tablets," Frey said. "But we will have the best tablet on the market."

This article originally appeared at crn.com

Follow us on Facebook and Twitter

Copyright © 2015 The Channel Company, LLC. All rights reserved.


Lenovo shifts towards tablets, servers
Top Stories
AFL star joins Melbourne's Broadband Solutions
Shaun Grigg starts second job at peak of footy career.
Amazon Web Services killing it: revenue up 64%
Cloud vendor also triples operating income.
WestConnex signs national reseller Viatek
Five-year deal with Sydney Motorway Corporation.
Sign up to receive CRN email bulletins
What's the most important factor when partnering with a new vendor?

Latest Comments
CRN Magazine

Issue: 347 | March 2016

CRN Magazine looks in-depth at the emerging issues and developments for the channel, and provides insight, analysis and strategic information to help resellers better run their businesses.