Microsoft has unveiled a new logo for the first time in 25 years, as part of an effort to unify its branding as it prepares to launch a new range of products.
The new company-wide logo resembles the Windows symbol, introducing four squares of colour next to a new, plainly-represented Microsoft name. The red, blue, yellow and green tiles used in the Windows flag-style branding sit square rather than in a curve in the new design.
Microsoft's previous logo was rendered in black and italics.
Microsoft said in a statement the logo change represented a new beginning for the company, leading one of the "most significant waves of product launches in Microsoft's history".
"It's been 25 years since we've updated the Microsoft logo and now is the perfect time for a change," said Jeff Hansen, the company's brand manager, in a blog on Microsoft's website.
"This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning."
The new design is already in use on Microsoft's website.
Microsoft is just a few months away from revealing its much-hyped Windows 8 operating system, which will work over PCs, tablet and smartphones. At the same time, it will launch its first home-grown assault on the tablet market with its own Surface product.
Copyright © CRN Australia. All rights reserved.
Issue: 316 | July 2013
Access CRN's extensive online resources including; email bulletins, community discussions and unique online news.
Processing registration... Please wait.
This process can take up to a minute to complete.
A confirmation email has been sent to your email address - SUPPLIED GOES EMAIL HERE. Please click on the link in the email to verify your email address. You need to verify your email before you can log on to the CRN website or start posting comments on articles.
If you do not receive your confirmation email within the next few minutes, it may be because the email has been captured by a junk mail filter. Please ensure you add the domain '@crn.com.au' to your white-listed senders.