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Sholto Macpherson

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Sholto Macpherson has worked in radio and print journalism for more than 10 years. He began his print career as sub-editor for CRN Australia in 2000 before becoming a freelance journalist for a range of publications in IT, politics and business, sustainability and the arts. Before taking the role of editor of CRN, Sholto spent three years as associate editor of The Diplomat magazine, an Australian title on international politics.

Recent articles for Sholto Macpherson

In-depth: The ABCs of software as a service 
Features > Services
In-depth: The ABCs of software as a service
Mar 18, 2010
Why buy when you can rent?
 
How Amazon powers M86’s cloud security 
News > Services
How Amazon powers M86’s cloud security
Mar 17, 2010
Data centres a distraction, says vendor.
 
IVT Systems acquires Cisco silver partner Pepperstorm 
News > Networking
IVT Systems acquires Cisco silver partner Pepperstorm
Mar 17, 2010
Regional player targets data centres with UCS.
 
Lenovo: HP is after your customers 
News > Hardware
Lenovo: HP is after your customers
Mar 16, 2010 | 1 Comment 
Vendor sharpens its assault on SMB.
 
Case study: Cisco's first UCS customer Catholic Education  
Features > Networking
Case study: Cisco's first UCS customer Catholic Education
Mar 16, 2010 | 2 Comments 
Exclusive: The first end-user deployment in-depth.
 
Opinion: “Myopic” Microsoft lost in the cloud 
News > Software
Opinion: “Myopic” Microsoft lost in the cloud
Mar 15, 2010 | 1 Comment 
Has Microsoft got Google on the brain?
 
Microsoft call to drop EBS “like a bombshell” 
News > Software
Microsoft call to drop EBS “like a bombshell”
Mar 10, 2010 | 2 Comments 
Hundreds of thousands of dollars in potential sales lost.
 
Reseller makeover: Go To Market aides AustralDynamics towards growth 
Features > Software
Reseller makeover: Go To Market aides AustralDynamics towards growth
Mar 10, 2010
ERP reseller AustralDynamics knew it needed marketing to double its customers.
 
In-depth: Good deals to drive printing market  
Features > Hardware
In-depth: Good deals to drive printing market
Mar 9, 2010 | 1 Comment 
Printer vendors are coming out guns blazing to win customers and sell units.
 
Opinion: Preparing for the killer cloud 
News > Services
Opinion: Preparing for the killer cloud
Mar 5, 2010 | 3 Comments 
SaaS a tough pill to swallow.
 
Resellers in uproar over SaaS pricing 
News > Networking
Resellers in uproar over SaaS pricing
Mar 4, 2010 | 10 Comments 
Two more advanced SaaS products due next quarter.
 
Britain's resellers revolt against Microsoft poaching 
News > Services
Britain's resellers revolt against Microsoft poaching
Mar 2, 2010
Cloud services cause internal fighting at vendor.
 
Interview: How to sell Google and Microsoft together 
News > Services
Interview: How to sell Google and Microsoft together
Mar 1, 2010
SMS says Google Apps for small business "almost a no-brainer".
 
Opinion: Skype, coming to a TV near you! 
News > Networking
Opinion: Skype, coming to a TV near you!
Feb 26, 2010 | 2 Comments 
Video-conferencing in the home at last.
 
Opinion: Buy a hoster today! 
News > Services
Opinion: Buy a hoster today!
Feb 19, 2010
Or, how I misunderstood the cloud.
 
Alphawest and Avaya seal partnership 
News > Networking
Alphawest and Avaya seal partnership
Feb 18, 2010
Only one of four platinum partners in Australia.
 
GlobalConnect dives into managed services 
News > Voice & Data
GlobalConnect dives into managed services
Feb 17, 2010
Offers underwriting for IT purchases for first time.
 
Opinion: Eulogy for the desktop 
News > Hardware
Opinion: Eulogy for the desktop
Feb 12, 2010 | 8 Comments 
The days of the family desktop must be numbered.
 
Microsoft announces Azure launch date 
News > Services
Microsoft announces Azure launch date
Feb 8, 2010
Australia in second wave of country releases.
 
Opinion: Avaya tries to out-Cisco Cisco 
News > Networking
Opinion: Avaya tries to out-Cisco Cisco
Feb 5, 2010
Ex-Cisco execs head up Avaya.
Shortcutsall you need to know on...
  • How to run your business successfully 
  • NBN 
  • Windows 7 
  • Unified Communications 
  • Smart Power 
Latest Comments
"Informative post. thanks for the info shared here about the Cloud computing conference. Recently ..."
on SNIA ANZ announces Cloud Computing Conference
by shruthihr_80 Mar 20, 2010 10:37 PM
 
"Haha...What a sad little man JL must be. Whinges about the NBN now wants in on it, We don't want ..."
on Exetel, Netspace press case to become Tassie NBN ISPs
by firey1 Mar 20, 2010 4:56 PM
 
"Thanks Glen, I've made those corrections."
on Case study: Cisco's first UCS customer Catholic Education
by sholtomacpherson Mar 19, 2010 10:33 AM
 
"This result is the law! It even applies to the small telco sellers in the mall of a shopping ..."
on Online retailer's 'reseller only' claims rejected
by peter Mar 18, 2010 9:10 PM
 
"Additionally, any small business with growth (and competition) on their mind would do well to ..."
on Opinion: “Myopic” Microsoft lost in the cloud
by bld Mar 16, 2010 9:54 PM
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CRN Magazine

Issue: 277 | March, 2010

CRN Magazine looks in-depth at the emerging issues and developments for the Channel, and provides insight, analysis and strategic information to help resellers better run their businesses.