Sales & Marketing

Resellers can execute campaigns with better data and longer timeframes.
Acquires Verecloud, the platform underneath new digital marketplace.
Are we asking the wrong questions of the wrong data?
Rabid reseller: Saving the planet  
Who knew environment marketing could be so profitable.
 
Carsales.com CIO tells channel: "Don’t drop the ball" 
 
Vox pop: End of XP 
Should Microsoft extend the deadline for supporting Windows XP?
 
Regional Roundup: Wagga Wagga 
Who provides IT in this tight-knit community?
 
Resellers, excuses just don't cut it 
No matter how good your excuses, most customers don’t want to hear them.
 
The secret sauce of partner programs 
What are the levers vendors use to drive channel business?
 
Synnex launches new online ordering portal 
Built from scratch, 18 months in the making.
 
How much did Google just spend on a home thermostat? 
Just why did the search giant plough $3.2bn into Nest Labs?
 
CEO Magazine names Nick Verykios as IT exec of the year 
 
Express Data marketing chief departs 
Peter Masters has closed the book on his 17-year career with the distie.
 
Growing without blowing it 
The kind of stellar growth seen among the Fast50 is not without its risks.
 
Winning the hearts and minds of the platform-agnostic  
Under-30s do things their own way. The rest of us can either work out how to do business with them – or miss out
 
Vendors don’t score high enough on field engagement 
Too many vendors wrongly expect resellers to report to them.
 
Introducing the salesperson of the future 
This brave new world demands gun sales reps with a whole new bag of tricks.
 
How to sell to the changing IT buyer 
Technology purchasing is no longer the sole domain of the CIO.
 
Editor's letter: Customers come first 
All the fantastic revenue growth couldn’t happen without the clients
 
Everyone’s a critic  
A debilitating review is just a click away.
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CRN Magazine

Issue: 332 | October 2014

CRN Magazine looks in-depth at the emerging issues and developments for the channel, and provides insight, analysis and strategic information to help resellers better run their businesses.