Sales & Marketing

Now 'big three' disties all have national tours.
Technology is embedded within the heart of every business.
[Comment] Marketing must be a revenue driver, not a cost centre.
Last chance to take the 2015 Distribution Survey 
 
The psychological tricks of online stores 
How e-stores convince people to buy stuff they don't need.
 
HP rethinks quarterly MDF and accrued funds with new model 
 
Dated partner programs "holding channel leaders hostage": Gartner 
 
This Fast50 MD just raised $3000 by shaving off his beard 
 
What do you need more: profits or revenue? 
Our current poll asks, what's more important?
 
Channel gets smarter with marketing 
[Blog post] Beyond 'spray and pray' campaigns.
 
The madmen of MDF 
Trendsetters shaking up channel approach to marketing.
 
Nextgen reinvents MDF by launching digital agency  
Resellers can execute campaigns with better data and longer timeframes.
 
Westcon "master of its own universe" with cloud IP buyout 
Acquires Verecloud, the platform underneath new digital marketplace.
 
Most 'big data' marketing is a waste of time, and here's why 
 
Rabid reseller: Saving the planet  
Who knew environment marketing could be so profitable.
 
Carsales.com CIO tells channel: "Don’t drop the ball" 
 
Vox pop: End of XP 
Should Microsoft extend the deadline for supporting Windows XP?
 
Regional Roundup: Wagga Wagga 
Who provides IT in this tight-knit community?
 
Resellers, excuses just don't cut it 
No matter how good your excuses, most customers don’t want to hear them.
 
The secret sauce of partner programs 
What are the levers vendors use to drive channel business?
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CRN Magazine

Issue: 339 | June 2015

CRN Magazine looks in-depth at the emerging issues and developments for the channel, and provides insight, analysis and strategic information to help resellers better run their businesses.