Sales & Marketing

Entries now open for 2015 CRN Fast50.
Carpe Diem: 80% of channel sites failed engagement test.
Insights from a sold-out WPC session.
Google unveils 'buy' button 
Dicker Data launches first national roadshow 
Now 'big three' disties all have national tours.
Hard to hold value in tech sector 
Technology is embedded within the heart of every business.
Local channel marketing in a state of turmoil 
[Comment] Marketing must be a revenue driver, not a cost centre.
Last chance to take the 2015 Distribution Survey 
The psychological tricks of online stores 
How e-stores convince people to buy stuff they don't need.
HP rethinks quarterly MDF and accrued funds with new model 
Dated partner programs "holding channel leaders hostage": Gartner 
This Fast50 MD just raised $3000 by shaving off his beard 
What do you need more: profits or revenue? 
Our current poll asks, what's more important?
Channel gets smarter with marketing 
[Blog post] Beyond 'spray and pray' campaigns.
The madmen of MDF 
Trendsetters shaking up channel approach to marketing.
Nextgen reinvents MDF by launching digital agency  
Resellers can execute campaigns with better data and longer timeframes.
Westcon "master of its own universe" with cloud IP buyout 
Acquires Verecloud, the platform underneath new digital marketplace.
Most 'big data' marketing is a waste of time, and here's why 
Rabid reseller: Saving the planet  
Who knew environment marketing could be so profitable. CIO tells channel: "Don’t drop the ball" 
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CRN Magazine

Issue: 340 | July 2015

CRN Magazine looks in-depth at the emerging issues and developments for the channel, and provides insight, analysis and strategic information to help resellers better run their businesses.