Sales & Marketing

Channel gets six months to run marketing projects.
Take part in the 2015 Distribution Survey.
Partner programs have failed to grow-up.
This Fast50 MD just raised $3000 by shaving off his beard 
 
What do you need more: profits or revenue? 
Our current poll asks, what's more important?
 
Channel gets smarter with marketing 
[Blog post] Beyond 'spray and pray' campaigns.
 
The madmen of MDF 
Trendsetters shaking up channel approach to marketing.
 
Nextgen reinvents MDF by launching digital agency  
Resellers can execute campaigns with better data and longer timeframes.
 
Westcon "master of its own universe" with cloud IP buyout 
Acquires Verecloud, the platform underneath new digital marketplace.
 
Most 'big data' marketing is a waste of time, and here's why 
 
Rabid reseller: Saving the planet  
Who knew environment marketing could be so profitable.
 
Carsales.com CIO tells channel: "Don’t drop the ball" 
 
Vox pop: End of XP 
Should Microsoft extend the deadline for supporting Windows XP?
 
Regional Roundup: Wagga Wagga 
Who provides IT in this tight-knit community?
 
Resellers, excuses just don't cut it 
No matter how good your excuses, most customers don’t want to hear them.
 
The secret sauce of partner programs 
What are the levers vendors use to drive channel business?
 
Synnex launches new online ordering portal 
Built from scratch, 18 months in the making.
 
How much did Google just spend on a home thermostat? 
Just why did the search giant plough $3.2bn into Nest Labs?
 
CEO Magazine names Nick Verykios as IT exec of the year 
 
Express Data marketing chief departs 
Peter Masters has closed the book on his 17-year career with the distie.
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CRN Magazine

Issue: 335 | January/February 2015

CRN Magazine looks in-depth at the emerging issues and developments for the channel, and provides insight, analysis and strategic information to help resellers better run their businesses.