Sales & Marketing

After-party shenanigans to benefit men's health.
Our current poll asks, what's more important?
[Blog post] Beyond 'spray and pray' campaigns.
The madmen of MDF 
Trendsetters shaking up channel approach to marketing.
Nextgen reinvents MDF by launching digital agency  
Resellers can execute campaigns with better data and longer timeframes.
Westcon "master of its own universe" with cloud IP buyout 
Acquires Verecloud, the platform underneath new digital marketplace.
Most 'big data' marketing is a waste of time, and here's why 
Rabid reseller: Saving the planet  
Who knew environment marketing could be so profitable. CIO tells channel: "Don’t drop the ball" 
Vox pop: End of XP 
Should Microsoft extend the deadline for supporting Windows XP?
Regional Roundup: Wagga Wagga 
Who provides IT in this tight-knit community?
Resellers, excuses just don't cut it 
No matter how good your excuses, most customers don’t want to hear them.
The secret sauce of partner programs 
What are the levers vendors use to drive channel business?
Synnex launches new online ordering portal 
Built from scratch, 18 months in the making.
How much did Google just spend on a home thermostat? 
Just why did the search giant plough $3.2bn into Nest Labs?
CEO Magazine names Nick Verykios as IT exec of the year 
Express Data marketing chief departs 
Peter Masters has closed the book on his 17-year career with the distie.
Growing without blowing it 
The kind of stellar growth seen among the Fast50 is not without its risks.
Winning the hearts and minds of the platform-agnostic  
Under-30s do things their own way. The rest of us can either work out how to do business with them – or miss out
Vendors don’t score high enough on field engagement 
Too many vendors wrongly expect resellers to report to them.
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CRN Magazine

Issue: 334 | December 2014

CRN Magazine looks in-depth at the emerging issues and developments for the channel, and provides insight, analysis and strategic information to help resellers better run their businesses.