Strategy

From outsider to odds-on favourite to lead in PCs, servers and mobile.
Focusing on basic elements of price, service and relationships.
Top companies on how partners can get the best – and the worst – outcomes.
Behind Synnex's major onsite and online upgrades 
 
If the cloud is killing distribution, not everyone got the memo 
Those channel players doing well get the basics right.
 
Simplicity is the key to rebate success 
What makes a perfect partner program?
 
Rent, try, don’t buy 
Resellers have no choice but to join the shift to a subscription economy.
 
Suck it up, princess 
It’s a harsh reality, but vendors support the channel only when it serves them
 
Vodafone's new Aussie CEO steps in from Romania 
By | Comment Now 
Morrow leaving to run NBN Co. after two years in role.
 
NEC Australia appoints new managing director 
By | Comment Now 
30-year veteran Tetsuro Akagi heads down under.
 
TV can either catch up or lose out 
If broadcasters don't seek out their own iTunes moment, the alternative is bleak.
 
Exclusive: Michael Dell fields the tough question on channel strategy 
 
Hard road ahead for "the world's biggest startup" 
Michael Dell’s bitter privatisation fight is over, but that doesn’t mean he’s on easy street.
 
Rabid reseller: This year, no discounts 
A New Year’s resolution everyone can get behind: make more money.
 
IBM appoints new chief of global business partners 
 
IT chiefs riding 4,200km from Perth to Sydney 
Microsoft, AWS, Polycom, Ensyst raising $200,000 for mental illness.
 
Microsoft Australia telework initiative goes global 
By | Comment Now 
Almost 100,000 workers encouraged to stay home.
 
Editor's letter: Open relationships 
I’ve found myself pulled into some deep and meaningful conversations about channel relationships lately.
 
'Channel Elite' reveal secrets to success 
Roundtable: Major players talk about what drives prosperity.
 
Rabid reseller: Protection racket 
By | Comment Now 
This smashing new opportunity in mobile devices lends a new spin to the term ‘cracked’ iPhone.
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CRN Magazine

Issue: 326 | April 2014

CRN Magazine looks in-depth at the emerging issues and developments for the channel, and provides insight, analysis and strategic information to help resellers better run their businesses.