Sales & Marketing
Training & Development
PCs & Servers
Imaging & Printing
Shiver me timbers
Oct 11, 2006 5:27 PM
Surely rich boat-owners want to buy some tech gear.
Rabid has realised that we have been missing out on a major market sector with oodles of cash and a hankering for gadgets. Arggh, that be right cap’n, we be talkin’ ’bout boat people.
No, not the dirt-poor refugees paddling their clapped out dinghies across the oceans. We mean the people who voluntarily choose to mess about in boats without any need for persecution or death threats.
We’re talking about people who own boats larger than Rabid’s shop, and larger than Rabid’s house too, for that matter.
Rabid recently had the good fortune to spend a day on the water in Uncle Tony’s “boat” which is certainly of “adequate” size.
Even though there were umpteen nephews and nieces on board, we didn’t see them for most of the trip, leading to the belief that they may have been forced to walk the plank.
When the “boat” finally returned to the marina Rabid had to feign joy at discovering the rugrats hadn’t been lost at sea, just lost in the cavernous rabbit warren of state rooms below deck.
What really caught Rabid’s attention was the plethora of similar-sized boats moored at the marina, and quite a few which were many times larger than Uncle Tony’s modest floating gin palace.
In fact, Rabid would be more than content just to own one of the “runabouts” hanging on davits on the back of one of these floating tax havens.
But enough dreaming, back to the business opportunity at hand. If these boaties can afford the fees just to park one of these suckers, never mind the damage to the platinum AmEx to pour gasoline into the tank, surely they must be a soft touch for some high-tech gear from Rabid Resellers.
We started our sales strategy by asking Uncle Tony to invite a few of these boaties out on the water, where we could make the pitch to a captive audience.
Rabid really has to learn to choose his words more carefully, because Uncle Tony takes everything so literally. When the screaming died down, we managed to haul the dinghy back on board without anyone falling overboard, no doubt because they were lashed to the oars.
Of course, we had to tear up the IT supply contracts they’d all signed in return for their safe passage, and explain to Uncle Tony the figurative nature of “pitch” and “captive” in connection with the sales cycle.
Back in the yacht club, Rabid managed to hob-knob with a few boaties who hadn’t had the pleasure of cruising with Uncle Tony, and we soon got the floating IT business sorted.
Apparently, technology isn’t very compatible with salt water, which explains why everything on these boats is so shiny.
It seems everything is made out of stainless steel, unlike the innards of your average PC, and if the stuff breaks down, they expect service out on the high seas.
Although it was tempting to send the nephew out in a suitably leaky rowboat to trial the new marine sales and service model, Uncle Tony reminded us just in time that not everyone who goes boating with him makes it back to dry land the same day.
Gotta go! Customers waiting!
Follow us on
Rabid Reseller: weirdly clean Windows
Why size matters with PCs
Behind an office IT overhaul debacle
Rabid reseller: solving the Windows 9 mystery
Hilton Hotel says payment systems hit by malware
TechOne cloud sales break $4 million, but still in the red
Today’s smart machines owe much to Australia’s first computer
Dell admits to security hole in new laptops
Fujitsu ditched for Empired in $10 million energy deal
This article appeared in the
2 October, 2006
issue of CRN.
Send us your tips
You must be a registered member of CRN to post a comment.
Click here to login
Click here to register
Australian IT superpower born as CSC-UXC deal approved
Joins Dimension Data in the billion-dollar club.
HP Inc struggles with plummeting PC, printer sales
Downgrades profit forecast while HPE holds firm.
Microsoft admits problem with Office 365 security module
'Incredulous' delay in fixing Advanced Threat Protection.
Sign up to receive CRN email bulletins
Dimension Data still on notice as NTT plans $500m cost cutting
Review: Microsoft Surface Pro 4
Telstra kicks off 'root and branch' review of partner program
Hands on with the HP Elite X2
Apple reseller acquisition goes sour, directors in court
Powered by Disqus
Who has best odds in public cloud (other than AWS, Azure, Google)?
view previous polls »
Powered by Disqus
CRN Magazine looks in-depth at the emerging issues and developments for the channel, and provides insight, analysis and strategic information to help resellers better run their businesses.
What's in this issue?
Most popular tech stories
7 accounting packages for Australian small businesses compared: including MYOB, QuickBooks Online, Reckon, Xero
Windows 10's Cortana gets Australian makeover
Dick Smith gadget turns your iPhone into satellite phone
The 15 ESSENTIAL Windows 10 tips and tricks you need to know
Apple Pay arrives in Australia
Opal card behind NSW public transport revenue decline
Aussie bricklaying robot brings the fight to builders
Aurizon CIO quits
Aussie Anon sentenced to three years' prison
IAG hires Deloitte IT director as 'disruptive' tech deputy
How to: How much RAM do you really need?
Top 25 fantasy games of all time
Backups: the 3-2-1 rule and you
Is Windows Phone doomed to fail?
Our second Intel 750 SSD winner!
10 Xbox One exlusives that Microsoft needs to port to Windows 10
Get a Paladins closed beta code!
Star Wars original trilogy heroes and villains
10 things to know about Star Wars Battlefront, prior to launch
Review: Intel i7-4970K
PC & Tech Authority
nextmedia Pty Ltd
. All rights reserved. This material may not be published, broadcast, rewritten or redistributed in any form without prior authorisation.
Your use of this website constitutes acceptance of nextmedia's
Terms & Conditions
Login to CRN
Email or Username:
* Email or Username required
* Password required
Forgot your password?
Don't have an account? Register now!
To request a
, enter the email address linked to your CRN account and we'll send one to you.
* Email required
* Invalid Email address
* Invalid Email address
Click here to return to Login Form
comments powered by Disqus.