Five companies courting controversy this week

May 21, 2012

For the week ending May 18, CRN looks at five companies making headlines for the wrong reasons.

Copyright © CRN Australia. All rights reserved.

  <b>HP debuts "sleekbooks" at ultrabook launch</b><p>
At HP's Global Influencer event in Shanghai last week, HP started talking about a new class of PC called a "sleekbook", which describes thin, lightweight notebooks that come with AMD processors, traditional hard drives and plastic casings. In essence, they are cheaper versions of ultrabooks that look, from a distance anyway, like the genuine article.

HP's sleekbooks could confuse customers that are still trying to get their heads around what differentiates an ultrabook from a regular notebook, one longtime HP partner told CRN.</p>
<p>
"What HP continues to fail to understand and recognise is that people embrace simplicity with great functionality," said the partner. "People don't want another name -- they want a product that works well, and Apple has proven that they'll pay a premium for that."</p>  
 
HP debuts "sleekbooks" at ultrabook launch

At HP's Global Influencer event in Shanghai last week, HP started talking about a new class of PC called a "sleekbook", which describes thin, lightweight notebooks that come with AMD processors, traditional hard drives and plastic casings. In essence, they are cheaper versions of ultrabooks that look, from a distance anyway, like the genuine article. HP's sleekbooks could confuse customers that are still trying to get their heads around what differentiates an ultrabook from a regular notebook, one longtime HP partner told CRN.

"What HP continues to fail to understand and recognise is that people embrace simplicity with great functionality," said the partner. "People don't want another name -- they want a product that works well, and Apple has proven that they'll pay a premium for that."

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