In pictures: Samsung opens Sydney store

Ribbon cut on experience centre.

By on Aug 22, 2012
1 of 16

Samsung's Sydney experience centre

Samsung tonight opened the doors of its new experience centre in Sydney for a media preview. The store will open officially for retail at 8am Thursday morning.

Samsung's Sydney experience centre

The store is the first of its kind in Australia for Samsung. The company cut the ribbon on a Canada centre last month.

Samsung's Sydney experience centre

The store is located just 200m away from rival Apple's retail outlet.

Samsung's Sydney experience centre

The store offers customers the opportunity to play with and test Samsung products, including laptops, tablets, smartphones, TVs and cameras.

Samsung's Sydney experience centre

Samsung's Sydney experience centre

Samsung's Sydney experience centre

Samsung's Sydney experience centre

Samsung's Sydney experience centre

Samsung's Sydney experience centre

Samsung's Sydney experience centre

Samsung's Sydney experience centre

A giant cake modelled as a Galaxy S III was supplied by cake company Planet Cake.

Samsung's Sydney experience centre

Samsung's Sydney experience centre

The Samsung store bears a striking resemblance to the Apple store located nearby.

Samsung's Sydney experience centre

Both include a bright white display and staff in blue tshirts.

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