In pictures: Dreamforce 2012

Scenes from's 10th annual conference.

By Liz Tay on Sep 21, 2012
1 of 13's 10th Dreamforce conference attracted 90,000 delegates to San Francisco's Moscone Center.
A Facebook-like "Like" button featured prominently on Dreamforce 2012 banners, in line with the company's "social enterprise" message, which was also a theme of Dreamforce 2011.
Salesforce demonstrated its rebranded Marketing Cloud suite by monitoring social media posts at the conference.
The Dreamforce 2012 expo floor.
The APAC contingent met on Tuesday night; it included representatives of NAB, CGU Insurance, the Brisbane City Council and about 12 delegates from the Commonwealth Bank.
The vendor's mascots, SaaSy and Chatty, on stage ahead of Salesforce chairman and CEO Marc Benioff's Wednesday keynote presentation, which featured testimonials from Coca Cola, GE, Virgin America and the Commonwealth Bank.
MC Hammer ended his pre-keynote performance by rapping about the social enterprise: "Stop. Chatter Time."
Marc Benioff at his keynote presentation. Benioff later interviewed Activision CIO and senior vice president Robert Schmid, who began with: "I would like to congratulate you on your ... shoes." (Image credit:
Some Dreamforce attendees chose to watch the keynote from a synthetic park at the Moscone Centre. The area also hosted an oversized chess board and live bands throughout the conference. (Image credit:
Commonwealth Bank's chief marketing officer Andy Lark (second from left) on a customer panel with celebrity chef Buddy Valastro, Trunk Club CEO Brian Spaly, Virgin America CEO David Cush and's public relations VP Jane Hynes. (Image credit:
Marc Benioff interviewed Virgin's Sir Richard Branson about business, drugs, politics, the environment and space travel in a "fireside chat" on Wednesday. (Image credit:
The Red Hot Chili Peppers entertained delegates at the Dreamforce Gala on Wednesday night.
A conference merchandise store sold t-shirts, books, stuffed toys and clothing for toddlers.

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