myDIALS launches in Oz

myDIALS may be headquartered in the US, but the vendor of operational performance management solutions claimed to be as dinky di as a snag on the Barbie at the official Australian launch.

During a recent visit to Sydney, APAC sales and marketing manager for myDIALS, Jeremy Bolton, spoke to CRN about the company’s local launch and product offering to the Australian market.

The myDIALS performance management solution provides greater visibility to C-level executives when monitoring their business operations, said Bolton. Based on a Software as a Service (SaaS) model, the application is designed to offer an alternative to business intelligence systems and real-time Key Performance Indicator (KPI) visualisation that combines operations and business performance metrics.

“This offering is for managers and executives who have a series of KPO’s in their head. They have massive data, they’re busy people and they can’t easily get to the data that’s meaningful to them, that’s where myDIALS comes in,” explained Bolton. “They need those numbers on their screen in a crisp clean interface that’s easy to understand.”

With a predominately Australian-born management team, Bolton commented that entering the local market soon after launching in the United States was an instinctive progression for the company.

“We’re all Australian, our CEO living in Colorado is an Australian as well as our CTO. The technology all emanates from our research and development centres in Brisbane and Perth,” he said.

Bolton referred to the Hawthorn effect - based on the theory that if you focus on something it gets better - and applied it to the myDIALS product, which allows businesses to visualise their operations through graphs and various other visual aids. He went on to quote John Kennedy to illustrate the cost benefits of the solution.

“Kennedy said ‘time is valuable, if you want to do a job do it quickly’. A great way to target costs is to do things fast. You’re going to make better decisions because you’ll know things have gone off the rails as soon as the data is there,” said Bolton.

To achieve its growth objectives, myDIALS is working to establish a strong partner base in Australia and is targeting specialised resellers with more of a consultative approach.

“Our go-to-market is to be as indirect as possible,” said Bolton. “What we’re looking for are resellers who understand their industry and deal with organisations at the business end. They’re not likely to be selling them PCs, they're probably talking to them about their business problems and that’s where KPIs come in.”

Bolton claimed the subscription model offers partners a share in the revenue stream as well as opportunities to provide additional professional services.

“Most professional services are about what to offer not how to do it, so this is a consultative type of offering,” he said.

Currently targeting manufacturing, mining, metals and energy verticals, myDIALS has recruited four resellers in Australia including Tolerro, Efficiency Works and OpEx Solutions. Bolton claimed the company is looking to develop its product offering further with a second version scheduled for release later this month.