Software
Services
Security
Hardware
Networking
Mobility
Voice & Data
Storage
Sales & Marketing
Training & Development
Strategy
Finance
Login
|
Register
|
Sitemap
|
RSS
Features
|
Galleries
|
Events
|
Awards
|
Magazine
|
Newsletter
|
Subscribe
|
Fast50
Home
>
News
>
Technology
>
Voice & Data
>
ACCC accepts resolution from Optus over Fusion advertising
Voice & Data
ACCC accepts resolution from Optus over Fusion advertising
Mar 25, 2008 1:41 PM
Tags:
accc optus
SingTel Optus Pty Ltd (Optus) has agreed to clarify a representation regarding its Optus Fusion bundled home phone and broadband cap advertising campaign following intervention by the Australian Competition and Consumer Commission.
Between the period 15 July and 30 September 2007 Optus, via a nation-wide television advertising campaign, represented that Fusion customers could have access to 'unlimited' local, national and calls to Optus mobiles from their home phone service. In fact the offer only included 'standard' local calls and did not include 'unlimited' calls to mobiles on the CDMA and MobileSat networks.
The ACCC expressed concern that these limitations and exclusions were not adequately disclosed and had the potential to mislead consumers. Although Optus ceased making the representation prior to the ACCC raising its concerns with Optus, the ACCC sought to remedy any consumer detriment which may have been caused by the television advertising campaign.
In response to the ACCC's concerns Optus has agreed to notify its existing customers who connected to the Fusion plan during the period (15 July 2007 to 14 October 2007) that they may have been misled by the television advertisement. Fusion customers who believe they were misled by the television advertisement are being advised to contact Optus and receive an account credit for those calls that each customer made that were not 'standard' local calls.
Fusion customers not satisfied with an account credit will be able to terminate their Optus Fusion plan without paying a cancellation fee. Optus has also agreed to examine their trade practices law compliance program, including developing a training video, to ensure it clearly deals with words such as 'unlimited' and 'free' and the importance of clearly qualifying offers using these words.
ACCC Chairman Graeme Samuel said national advertising in the telecommunications industry has a significant impact on consumers' purchases and thusly penetration rates of fixed telephony, broadband, and telecommunications products as a whole.
"The telecommunications industry is on notice that terms such as 'unlimited' and similar claims should be free of the potential to overstate what is being offered," he said.
Related Articles
Optus launches cloud computing beta
Mwave "embarrassed" by ACCC warranty notice
Internode drops Optus ADSL2+ offering
Optus swaps out IBM for EDS
Breaking Stories
SME opportunities in Feds' 15-year data centre plan
Ingram appoints general manager for POS division
Microsoft is desperate, says VMware MD
IBM enlists 200 channel partners for LotusLive
Tandberg adds to desktop telepresence portfolio with EX90
Related Listings
Optus
Email this
Print this
Tweet this
Send us your tips
Comments
Be the first to comment on this article.
Thoughts on this article? Add a comment below.
Comment:
Want to participate in the discussion?
Register for FREE
Or
log in
now to comment
Ads by Google
Top Stories
A guided tour of Cisco's proof-of-concept centre
A data centre to test your customers' rigs.
Interview: Peter Kazacos and the "wild west" of IT
CRN
talks to Hostech chairman and industry veteran, Peter Kazacos.
On the Move: March
Updated: Appointments and promotions.
Most Read
|
Most Discussed
Mwave "embarrassed" by ACCC warranty notice
Online retailer's 'reseller only' claims rejected
Telstra and Polycom launch video phone service
Hewitt names Best Employers of 2009
Case study: Cisco's first UCS customer Catholic Education
From the coalface: The IT profession needs to grow up
Online retailer's 'reseller only' claims rejected
Mwave "embarrassed" by ACCC warranty notice
Case study: Cisco's first UCS customer Catholic Education
Exetel, Netspace press case to become Tassie NBN ISPs
Shortcuts
all you need to know on...
Latest Comments
"Microsoft, CompTIA and others are not a true indicator of an individual or company, and neither ..."
on
From the coalface: The IT profession needs to grow up
by
thesandman
Mar 22, 2010 5:28 PM
"Informative post. thanks for the info shared here about the Cloud computing conference. Recently ..."
on
SNIA ANZ announces Cloud Computing Conference
by
shruthihr_80
Mar 20, 2010 10:37 PM
"Haha...What a sad little man JL must be. Whinges about the NBN now wants in on it, We don't want ..."
on
Exetel, Netspace press case to become Tassie NBN ISPs
by
firey1
Mar 20, 2010 4:56 PM
"Thanks Glen, I've made those corrections."
on
Case study: Cisco's first UCS customer Catholic Education
by
sholtomacpherson
Mar 19, 2010 10:33 AM
"This result is the law! It even applies to the small telco sellers in the mall of a shopping ..."
on
Online retailer's 'reseller only' claims rejected
by
peter
Mar 18, 2010 9:10 PM
Polls
Have you experienced a problem when returning faulty goods to online retailers?
Never
Only once
All the time
|
View results
Never
31%
Only once
25%
All the time
44%
TOTAL VOTES: 16
Vote now
view previous polls »
CRN Magazine
Issue:
277
|
March, 2010
CRN Magazine looks in-depth at the emerging issues and developments for the Channel, and provides insight, analysis and strategic information to help resellers better run their businesses.
What's in this issue?
Subscribe Now!