Interactive Intelligence seeks resellers in A/NZ

NASDAQ-listed unified IP business communications vendor, Interactive Intelligence, has launched a channel campaign to attract partners in Australia and New Zealand.

The move follows reported first quarter earnings of US$29.5 million for the period ended March 31, 2008. This represents 21 percent growth over revenues in the same quarter last year. Brendan Maree, country manager A/NZ and APAC attributed the vendor’s growth to its purely software-based offering.

“Software architecture eliminates a lot of integration, costs associated with, and resource requirements for the hardware. We attribute growth in the past years to the change to complete software architecture,” he said.

Interactive Intelligence will hold a Partner Program Live Web Seminar on 13 May 2008 to provide information about the initiative to the local channel. According to Maree, the aim is to educate resellers in the business benefits of the vendor’s portfolio.

“We’ll be talking about the real drivers in this market because at the end of the day we all have the same features,” he explained. “It’s more about what ways our product differentiates from others.”

Maree claimed the key differentiator is the vendor’s all-in-one platform that not only simplifies disaster recovery but also takes into consideration the skills shortage by using the same underlying technology across all products.

“Being a software architect we don’t have the challenge other vendors do where they have a specific SMB product and a specific enterprise product and never the two shall meet,” said Maree. “We’re able to migrate the software regardless of the size of the data centre.”

The vendor is also enticing resellers with high-end margins and training in Interactive Intelligence products, including in-house and on-site programs. Follow us on Facebook and Twitter