CeBIT: Intelligent Software to ‘bring data to life’

By Lilia Guan on May 15, 2008 5:33 AM
Filed under Software

Australian company, Intelligent Software Development, has confirmed that it will showcase its customer behaviour modelling technology that “brings data to life” at the Australian CeBIT tradeshow in late May.

Through its Behavioural Business Intelligence Roadshow, Intelligent Software is launching its next generation predictive analysis platform for strategic planning and forecasting, which is based on Artificial Intelligence technology developed and deployed in the defence sector.

Intelligent Software’s CEO Dr Don Perugini said the software developer had backing by South Australia’s Department of Trade and Economic Development.

He said the trade show presence provides Intelligent Software with an opportunity to show potential customers its SIMULAIT Artificial Intelligence-based behavioural modelling and simulation technology.

SIMULAIT allows decision makers in business, government and defence to test new products, infrastructure or policies in a virtual replica of the real world, such as a city, before implementing them in the real city, claimed Perugini.

“Additionally, decision makers can determine risks and rewards of implementing their decisions, in a system that simplifies the complexity of strategic planning which generally is too difficult to comprehend even with a team of experts,” he said.

According to Perugini Intelligent Software’s SIMULAIT software can model thousands or even millions of components of a city, such as households, organisations and infrastructure. It also models behaviours over time, which is critical to strategic planning.

“Advanced quantitative analysis is about more than a static picture of the environment, such as maps and demographics, or just understanding what individuals do, as with traditional business intelligence," he said.

Intelligent Software’s technology has already been used the South Australian water. It also has around half a million households and 400 demographic types, as well as their water consumption, household water bill and total government revenue.

"By simulating different water prices, SIMULAIT identified a model that provides a fairer pricing policy than is proposed while at the same time increasing revenue," claimed Perugini.
 
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