Zylotech’s Rainbow shines in Apple’s designer market

By Lilia Guan on Sep 2, 2008 3:25 PM
Filed under Hardware

Zylotech is launching a channel campaign to push its Rainbow media centre to the 'studio market', often dominated by Apple.

Nicholas Sikiotis, Zylotech CEO, has hired Nandan Keerthi, IBM’s ex-distribution manager, to head up its channel division.

His job will be to generate interest with distributors like Ingram Micro and Synnex.

The developer claims the Rainbow product has already received endorsement from 3P Studios – an Australian multi-media production house.

“The designer/studio/creative market is an area which Apple has played its cards very well in. All of Apple’s PCs, notebooks and other hardware are attractively presented – but at a price,” said Sikiotis.

He claimed all the vendor’s products are put forward for this market. Toshiba and Sony also have products which suit this market, but they can’t seem to get their products in like Apple.

“We also have a Microsoft OEM agreement, through the vendor’s embedded channel distributor, DSTA,” Sikiotis added.

He said Rainbow has attracted major vendors like IBM and NEC, who have clientele in the home market.

“These vendors can channel the product anywhere they can and it becomes a little engine for them,” Sikiotis said.

“We wish at this point [IBM/NEC] would take the product and rebrand it - we would love them to.”

 
Follow us on Facebook and Twitter
 

Promo

Zylotech’s Rainbow shines in Apple’s designer market
 
 
 
 
 
Top Stories
Microsoft to open flagship store in Sydney, first outside USA
Just down the road from Apple store on George St.
 
Dodo launches free Skype-like voice, video service
Budget telco echoes FaceTime, Whatsapp.
 
Optus to delist from ASX
Singtel cites low share trade activity.
 
Sign up to receive CRN email bulletins
   FOLLOW US...
Polls
Do grey market imports hurt your business?

Latest Comments
CRN Magazine

Issue: 336 | March 2015

CRN Magazine looks in-depth at the emerging issues and developments for the channel, and provides insight, analysis and strategic information to help resellers better run their businesses.