Exclusive: Dell's Aussie partner spills the beans

Oct 8, 2008 6:13 AM
Filed under Communications

So what's it like to be a partner with Dell? Anthony Banek, managing director of BlueCentral, tells CRN about its long-standing partnership with the vendor.

As the vendor has historically been retail focused, a big change is required. Over the past two years, BlueCentral has seen a major shift from Dell in this area, including experiencing Dell executives working to become closer to our clients -- actions that are rare with some vendors in this space.

It’s this attitude that will see Dell successful in its channel engagement. However a shift in thinking required from the channel, that it’s now serious in selling into the channel.

In working with Dell over the past 10 years, we have seen repeatedly the company’s strong success in entering new markets with innovative products.

As such, I am sure Dell will be successful in the local channel market and enable its partners in this area to be highly successful.

While BlueCentral's experience with Dell has been positive, not all of its peers feel the same way.

Read CRN issue 255 - out to subscribers on the 13 October - to find out what other channel partners really think about the vendor.
 
Follow us on Facebook and Twitter
 

Promo

Exclusive: Dell's Aussie partner spills the beans
 
 
 
 
 
Top Stories
Crucial sold for 'double-digit millions', changes CEO
Digital Pacific buys hoster started in Bondi bedroom.
 
Greig Guy joins Quantum after Brocade sabbatical
Former Brocade country manager back in the spotlight.
 
Why you probably won't get Windows 10 on 29 July
Staggered rollout planned, questions remain.
 
Sign up to receive CRN email bulletins
   FOLLOW US...
Polls
Will Windows 10 be good for resellers?

Latest Comments
CRN Magazine

Issue: 339 | June 2015

CRN Magazine looks in-depth at the emerging issues and developments for the channel, and provides insight, analysis and strategic information to help resellers better run their businesses.