Sony Australia has unveiled the latest addition to its SnapLab photofinishing solutions.

The digital photo printer, UP-CR20L, allows retailers to deliver instant photo prints to consumers.

“In response to the increasing demand for instant digital photo prints, Sony is providing the complete and flexible solution to match customers’ needs and priorities,” said Neil Perry, product marketing manager for Business Solutions at Sony Australia.

“With Sony’s latest photofinishing technology, retailers can capture a portion of this growing market with low capital hardware investment.

“The efficiency and compactness of the UP-CR20L is ideally designed for use in small to medium environments with a high turnover of digital photo prints,” Perry added.

The new model can operate at high speeds in different print sizes. It takes eight seconds to print a 4 x 6 inch print and there are two finishing options, Glossy and ProMatte.