NetBox Blue has launched a 'Virtual Sales Force' service to give its channel partners a complete support system.

The Australian-based UTM vendor claims the service includes; a new Pre-sales Ambassador for larger contracts; a Return on Investment calculator along with product road shows; detailed sales proposals and telesales promotions; and ensures resellers are given the very best opportunity to succeed.

In an interview with CRN, John Fison, chairman at NetBox Blue said in times of economic trouble, companies that continue their marketing and sales campaigns are the ones that thrive.

"We're offering resellers the chance to increase their sales and marketing campaigns without employing extra staff. We do the campaigns for them," he said

"We've always given our partners leads and provided them with brochures and case studies.

"We've become a virtual extension to their sales and marketing force."

Fison said the vendor doesn't go through a distributor and takes its products straight too resellers.

"Pretty much every IT product is out in the market through distributors," he claimed.

"These distributors have 10-20 products in their portfolio and can't offer the same support, with the amount of resources that we are putting into this."

He said its existing channel has welcomed this virtual sales force with "open arms" and it was talking with new partners that potentially have a good fit with the local vendor.

"[NetBox] products aren't commoditised, not mass produced high and we don't promote an online pricing system," said Fison.

"We don't allow multiple partners to go after deals. So resellers can look forward to margins of around 25-30 percent.

"[Resellers] are also encouraged to sell services on the back of an implementation and provide - which can net them fairly high margins."

According to Fison the vendor operates in every state and rural areas, with Tasmania currently providing good traction.

"One of our resellers just won a large deal with Launceston City Council n Tasmania," he said.