CRN Poll analysis: Quality of service wins over distie size

By Lilia Guan on Mar 14, 2009 10:27 AM
Filed under Services

Resellers don't care how big a distributor is, they want quality of service above the amount of products a distie has in their warehouse.

In CRN's latest poll, channel partners were asked how they choose their distributor.

The results show 35 percent of resellers choose their product provider by the quality of services.

While 30 percent of readers stated they didn't care about the size of a distributor, as they preferred to go through a number of partners.

Around 15 percent of readers looked for quality of sales services provided by the distributor.

Other results of the poll show; 10 percent of resellers choose their distributor by its product range; 3 percent look for smaller partners to work with and 2 percent prefer the big guys.

Interestingly enough 6 percent of readers said they bypass distributors and purchase their products straight from the vendor.

Let editors@crn.com.au know why you go through your distributor, or if you are still looking for the right distributor.

 Check out the next poll: Have Netbooks revatilised the consumer electronics market? Vote now.

 

 
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Issue: 325 | March 2014

CRN Magazine looks in-depth at the emerging issues and developments for the channel, and provides insight, analysis and strategic information to help resellers better run their businesses.