UK BI vendor heads to Australia

Site Intelligence has opened an Australian office and signed the Royal Automobile Club of Western Australia (RACWA) as a client.

The move down under, will allow local businesses to use Site Intelligence's business intelligence across on and offline data.

The UK-owned company has been providing analytics and business intelligence for the past eight years and customers in retail, finance and travel sectors.

Its range of products includes the highly adaptable core application Visitor Behaviour Information System (VBIS) which transforms business data into accurate, adaptable and actionable information.

David Smith, director at Site Intelligence - who has set up Sydney office client list - said there is huge potential for business in Australia to improve its online performance as well as its multichannel activity.

"We saw this as a real opportunity for Site Intelligence and have had a fantastic initial response from an array of business sectors," he said. 

Businesses with a 360° view of their customers' and prospects' browsing and spending habits, can prove invaluable in terms of being able to tailor an offering to them in order to increase sales, conversion and retention rates, said Smith.