Richard Clarke (pictured), national sales manager A/NZ for Lexar Media speaks to CRN about the factors that have contributed to its financial success within the A/NZ region and its predictions on the future of the digital memory market both locally and globally.
CRN: What's new for Lexar MediaClarke: Lexar Media has enjoyed the last two quarters of overall revenue increases with this current quarter also budgeted for another large growth curve.
The increase in revenue is a result of the strong foundations local Lexar employees have set in place to build ongoing business through the channel.
Our distribution partners are focused on using these foundations to seek new opportunities and retailers are seeing Lexar as one of the few Flash (USB & Card) vendors in the A/NZ market capable of providing the programs and support needed to grow a tough category in a tougher market.
CRN: What increase in revenue has Lexar Media experienced over the last three quarters and in comparison to previous financial yearsClarke: We have reported a 338 percent increase in quarter-on-quarter revenue during our second financial quarter for this year, compared with our first quarter, which began in September 2008.
This followed a 278 percent increase in revenue during the first quarter of this year compared with the final quarter of the previous financial year.
CRN: How many resellers/distributors do you have and who are theyClarke: Lexar Media is one of only two vendors within the A/NZ region that offers the full range memory formats across all key channels - Consumer Electronics, Pro Photographic, Camera Specialist, Office supplies and Telecommunications. Our current distributors include:
Australian distributors of Lexar Media products: WestGroup and Ingram Micro.
Australian distributors of Kodak branded Lexar Media products: Australian Photo Supplies
Issue: 277 | March, 2010