William Tse, country manager for ViewSonic Australia and New Zealand said the company is expanding from a simple one product category of LCD monitors to various display solutions.
"It's something we have looked at for a number of years," Tse told CRN. "Projectors and TVs were done two years ago but what we're doing right now is taking it further."
"Instead of having traditional monitor sizes we want three inch to 300 inch screen offering," said Tse.
"For the three inch size we're talking about a smartphone we launched a few months ago in China and then Eurpoe.
"Then on 300 inch it's more a high end projector product where can offer a high end projector to do that."
This year, Viewsonic will release two netbook products. To start, the company will look at larger size screens around 10 inches or more.
"There are a lot of new product categories in the pipeline. The VPC100 All-in-one-PC is already in the market. It looks like an LCD monitor but from the back it's a PC built into the monitor.
Tse acknowledges the netbook market is saturated and said Viewsonic's intention is not to go head to head with the big PC players.
"We're not aiming to match the likes of HP or ASUS, we're more looking at it as a complete product offering. In and around display solutions beyond that we'll follow what the market is asking for," he added.
Synnex and Ingram Micro will continue to distribute Viewsonic's range, locally but the company will be talking to more retailers.
Issue: 315 | May 2013
Access CRN's extensive online resources including; email bulletins, community discussions and unique online news.
Processing registration... Please wait.
This process can take up to a minute to complete.
A confirmation email has been sent to your email address - SUPPLIED GOES EMAIL HERE. Please click on the link in the email to verify your email address. You need to verify your email before you can log on to the CRN website or start posting comments on articles.
If you do not receive your confirmation email within the next few minutes, it may be because the email has been captured by a junk mail filter. Please ensure you add the domain '@crn.com.au' to your white-listed senders.