Under this agreement, Little Bottler retailers in New South Wales and Queensland will adopt SignIQ to print customised promotional and marketing material in-store in full colour using Fuji Xerox DocuPrint C3210DX colour laser printers.
Little Bottler retailers will be charged a fixed cost per page, irrespective of how much toner or other consumables are used.
Roger Miller, general manager of IT and communication said, the Independent Liquor Group implemented SignIQ so it can manage printing costs better across all retail outlets.
"The SignIQ solution is easy to use and allows our outlets to print full colour customised promotional materials according to their individual needs," he said.
"Our decision to use colour printing in-store was driven by the fact that colour amplified the many benefits delivered by SignIQ."
Little Bottler has greater control over the types of promotional tickets they need including formats and quantities required.
Store owners can also produce additional material for individual store promotions not related to Little Bottler's promotions, with the same as those sent electronically by ILG.
Miller said in the past, in-store promotional tickets were centrally produced, printed and distributed to the outlets.
Issue: 324 | February 2014
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