Dell Australia gets Twittering

Hardware vendor talks to Aussie SMBs.

Dell has launched a dedicated Twitter account for small and medium businesses (SMB) in Australia.

The account will offer sales offers to 'followers', as well as information from the Dell website small business portal, including case studies and research on the small business sector.

Dell will also offer a 20 percent discount coupon for the Dell Vostro 1720 to the first 50 people who follow @Biz_Dell_AU.

Jay Turner, small business marketing director for Australia, told CRN the account caters to the IT needs of Australian SMBs.

"Twitter is part of our overall social media strategy and another exciting way for us to connect with customers in Australia," he said.

"The rate of adoption of Twitter among businesses and customers has been growing at a steady rate and is offering more and more businesses an effective way to source and share relevant information.

"The instantaneous nature of Twitter allows us to have day to day contact with customers."

Turner said Dell has around two billion conversations with customers every year globally.

"Based on Dell's experience with Twitter in other parts of the world, we believe it will be used by SMBs who want to interact with Dell quickly," he said. 

"Every business should be in the process of assessing participation in social media communities like Twitter."

Turner said in the last year, Dell has been proactive in developing relationships with customers through social media resources like Facebook and Twitter.