Woolworths Everyday Money was one of the high profile customers Markinson gained following the acquisition of the CRM arm of sales training business Acuere last week.
Sydney Ports and audio visual integrator Electro Board joined the Markinson portfolio as well as Toro Australia, a lawn mowing equipment vendor with 80 sites, and Aristocrat, provider of tech services to the gaming industry.
Ian Whiting, CEO of Markinson, told CRN he had spoken to some customers and was meeting with more face-to-face over the next few weeks. "We've at least communicated by phone with all of them," he said.
Markinson, the Queensland headquartered business software provider, stepped up its expansions plans last week with the acquisition of Acuere.
The second CRM acquisition for the company this financial year, Whiting said Acuere's CRM arm provided a natural fit with Markinson's business.
To ensure a smooth transition for customers, Whiting said, Markinson was better resourced and he had added additional resources as well as those gained from the acquisition.
"With any acquisition there is always going to be some uncertainty and it's up to us to prove our worth and provide equal if not better service and support that they have been receiving previously," said Whiting.
"Similar to the Adexio acquisition we did recently, it's really about the fact that we're focused in this area. We provide a bigger, stronger team of resources to continue to meet their needs and provide the solutions that they want," he said.
Whiting said he had retained consultants and resources from Acuere so customers would be dealing with the "people they know".
The deal, for an undisclosed sum, extended Markinson's geographical reach into South Australia, with the addition of an office in Adelaide. It bolstered the company's CRM capabilities, in particular within Sage SalesLogix and Microsoft CRM.
Issue: 281 | July