Borders to sell Kobo e-Book reader for $199

By Neerav Bhatt on May 13, 2010 2:49 PM
Filed under Software

Aggressive pricing versus Amazon's Kindle.

Retail staff at Borders have confirmed that the book retailer's e-book reader - to be launched on May 19 with an accompanying e-content store - will be the Kobo e-Reader, priced at $199.

At $100 less than the price of the market leading Amazon Kindle, Borders Australia is looking to sell the Kobo e-Reader in volume to drive sales of books, magazines and newspapers through its e-content store, which is expected to contain between one and two million items.

A Borders Australia retail staff member told iTnews there will be a big display area/stand in stores directing customers unfamiliar with e-book readers, and staff have been well trained to demonstrate it's features.

Specific e-book pricing for the Borders Australia e-content store will be revealed at the official Australian launch, but our source informed iTnews that prices will be up to 50 percent cheaper than physical books.

The Kobo e-Reader could potentially be available for sale via Borders' Australian retail stores weeks ahead of the USA - where it is available for sale from June 17th for $US149.99.

Borders declined to comment for this story.

 
Follow us on Facebook and Twitter
 
Borders to sell Kobo e-Book reader for $199
 
 
 
 
 
Top Stories
Photos: 2014 CRN Fast50 award winners
Check out who went home with a trophy on the channel's big night.
 
10 things we learned this week
Which reseller is about to be a movie star?
 
Meet everyone in the 2014 CRN Fast50
The complete list of the best in the Australian channel.
 
Sign up to receive CRN email bulletins
   FOLLOW US...
Polls
On the whole, are vendors getting more or less channel-focused?


Latest Comments
CRN Magazine

Issue: 333 | November 2014

CRN Magazine looks in-depth at the emerging issues and developments for the channel, and provides insight, analysis and strategic information to help resellers better run their businesses.