Apple reveals Australian iPhone 4 pricing

Jul 29, 2010 7:46 AM
Filed under Communications

Update: Telstra, Optus open at midnight; Vodafone customers to head to Sydney bar.

View larger image Popstar Kelly Rowland launches the Apple iPhone 4 for Optus in Sydney. View larger image Michael Smith, head of Consumer for Optus, introduces the iPhone 4. View larger image Optus staff sign up early bird iPhone 4 customers.

See all pictures here »

Apple has revealed it will be selling the 16GB iPhone 4 direct from AU$859 including GST, the 32GB iPhone 4 from AU$999 including GST, and has pinned the cost of the prior 3GS model at AU$719.

The outright pricing will be available from Apple's retail stores and "select Apple Authorised resellers", Apple said in a statement today.

Apple's telco partners have also started posting their pricing regimes.

Telstra will offer the smaller 16 GB iPhone 4 for $149 upfront on a $49 cap plan for 24 months and will bundle it free with $79 and $99 cap plans. It offers the 32 GB for $299 on a $49 cap plan for 24 months, $299 for a $79 cap plan for 24 months, and will bundle it free with the $99 cap plan over 24 months. The prior 3GS model is being bundled in at zero upfront cost for all three of these cap plans.

Optus is offering zero upfront costs for the 16GB and 32GB iPhone 4 on its $79 and $89 per month caps over 24 months. The 16GB is also bundled in at no upfront cost on the $59 per month plan and for $8 upfront on the $49 per month plan. The 32 GB is $15 upfront on the $49 monthly plan and $10 upfront on the $59 monthly plan. These plans, however, include only between 1GB and 3GB of downloads.

PC Authority has published an excellent comparison of the iPhone 4 pricing options available from Telstra and Optus, a snapshot of which we've posted below:

Apple iPhone 4 16GB pricing: Telstra v Optus

Apple iPhone 4 16GB
Selected Plans - Post Paid - $49 per month

  Optus 'yes' Extreme $49
 Telstra $49 Cap Plan
Handset cost

$8 a month
$149 upfront
Term
24 months
24 months
Included credit
$450
$400
Included data
1GB
200MB
Minimum cost
$1,176
$1176



Apple iPhone 4 16GB Selected Plans - Post Paid - $79 per month
Optus 'yes' Extreme $79 Telstra $79 Cap Plan
Handset cost
free
free
Term
24 months
24 months
Included credit
$800  $750 
Included data
2GB
500MB
Minimum cost
$1,896
$1,896


Apple iPhone 4 32GB pricing: Telstra v Optus

Apple iPhone 4 32GB

Selected Plans - Post Paid - $49 per month

  Optus 'yes' Extreme $49
 Telstra $49 Cap Plan
Handset cost

$15 a month

$299 upfront

Term
24 months
24 months
Included credit
$450
$400
Included data
1GB
200MB
Minimum cost
$1,536
$1,475



Apple iPhone 4 16GB Selected Plans - Post Paid - $79 per month
Optus 'yes' Extreme $79
Telstra $79 Cap Plan
Handset cost
free
$199 upfront
Term
24 months
24 months
Included credit
$800  $750 
Included data
2GB
500MB
Minimum cost
$1,896
$2,095

 For more analysis, see PC Authority's plan comparison

Update: Vodafone and 3 released its pricing Tuesday.  

It's first in, first served from 10.00pm tonight at the flagship 3 and Vodafone store at 285 George Street, Sydney CBD. Customers can register to buy the iPhone 4 and once registered, these customers will be given a number and access to a private party at the Ivy. 

Midnight launches

Telstra also said it would open 25 stores [PDF] in New South Wales, Victoria, Queensland, Western Australia, South Australia and Tasmania from 12am on Friday.

Optus is also hosting midnight launches at its 'yes' stores in all states.

 
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