iPhone 4 launches in midnight frenzy

By Brett Winterford on Jul 30, 2010 8:28 AM
Filed under Communications

Hundreds brave the cold to queue.

View larger image Popstar Kelly Rowland launches the Apple iPhone 4 for Optus in Sydney. View larger image Michael Smith, head of Consumer for Optus, introduces the iPhone 4. View larger image Optus staff sign up early bird iPhone 4 customers.

See all pictures here »

Optus and 3 have embarrassed Telstra in the race to attract Apple fans to the midnight launch of the iPhone 4 in Sydney.

Celebrity chefs at the Telstra store proved no match for the plans on offer from other telcos, with more than 500 lined up at Optus' Sydney store on the promise that they could break their existing iPhone 3GS contracts to start anew with Apple's latest smartphone.

The 300 or so lined up for the George Street 3 store were able to shelter from the cold in the Wynyard rail tunnel, whilst optus customers were treated to free yellow Optus-branded scarves and beanies.

Spirits were generally high at the front of queues, despite the long wait, in anticipation of getting their hands on a device. 

But further back in the pack - customers were visibly concerned that their efforts may be in vain. 

Optus marketing staff were confident they could fulfil all orders, but said it would take one hour for every fifty orders - meaning those at the back of the queue would have to wait until 10am to get a device.

The 30-odd customers outside the Apple store on George Street said they were prepared to sit out the night to buy the device outright.

 
Follow us on Facebook and Twitter
 
 
 
 
 
 
Top Stories
HubOne kills the IT guy with $200 Office 365, Xero bundle
All-in-one cloud package for accounting firms.
 
Anittel still in the red but stockpiling cash
Slow Cisco rollout not helping.
 
Lookout Amazon: IBM, Microsoft notch big cloud gains
AWS way ahead, but finally has competition.
 
Sign up to receive CRN email bulletins
   FOLLOW US...
Polls
Which mobile device couldn't you live without?


Latest Comments
CRN Magazine

Issue: 329 | July 2014

CRN Magazine looks in-depth at the emerging issues and developments for the channel, and provides insight, analysis and strategic information to help resellers better run their businesses.