Offloading mobile traffic to WiFi networks is a key strategy for saving carriers' overwhelmed 3G networks, said Ruckus' Carl Jefferys, sales manager for Australia and New Zealand.
The proliferation of smartphones, netbooks and tablets was creating enormous demand for video, said Jefferys. "It's killing carriers. The 3G network wasn't designed to handle the requirements of YouTube. Most carriers will admit that they are struggling to meet the throughput."
Spikes in video consumption, often around news events such as the death of rock star Michael Jackson in the US, have overwhelmed 3G networks.
Jeffreys said he witnessed a similar problem on a smaller scale when Foxtel employees in North Ryde were trying to watch Prime Minister Julia Gillard's address on their mobile phones.
The process known as 3G offload shifts traffic from the 3G network to a higher bandwidth, local WiFi network operated by the same carrier during these peak periods to ensure customers don't experience degraded service.
Ruckus is one of several manufacturers conducting trials with carriers in giving their networks the ability to offload 3G traffic. The wireless networking vendor said it was deploying WiFi networks in densely populated urban areas to complement carriers' 3G networks.
One of Ruckus' largest carriers, Hong Kong carrier PCCW, has installed a Ruckus wireless access point in the roof of 5000 phone boxes.
There were no trials in Australia yet but Ruckus said it was talking to Australian telcos.
Issue: 322 | December 2013
Access CRN's extensive online resources including; email bulletins, community discussions and unique online news.
Processing registration... Please wait.
This process can take up to a minute to complete.
A confirmation email has been sent to your email address - SUPPLIED GOES EMAIL HERE. Please click on the link in the email to verify your email address. You need to verify your email before you can log on to the CRN website or start posting comments on articles.
If you do not receive your confirmation email within the next few minutes, it may be because the email has been captured by a junk mail filter. Please ensure you add the domain '@crn.com.au' to your white-listed senders.