Heins spills beans on RIM roadmap

By Kristin Bent on Feb 9, 2012 8:24 AM
Filed under Mobility

Promises profit, free PlayBook for developers.

At the BlackBerry DevCon Europe event Tuesday, RIM CEO Thorsten Heins told the 2,000 developers in attendance that BlackBerry is the "most profitable platform to work for," beating Apple's iOS and Google's Android.

In his first keynote as RIM's new chief executive, Heins kicked off his address by putting some numbers around BlackBerry’s to-date ecosystem. Every day, he said, there are nearly 6 million applications downloaded from BlackBerry App World, and the number of applications ready for download grows by 21 percent month-over-month. There are approximately 6 million BlackBerry developers in Europe, where the company saw its subscriber base grow by 75 percent last year.

"Developers are critical to our long term success," Heins said. "Just showing the size of this developer conference, I think it clearly proves that BlackBerry is a vibrant and thriving platform."

Heins seemed dead-set on growing that platform by the time BlackBerry 10 OS launches later this year. The new CEO credited audience members for building an app store that has received nearly 2 billion downloads since its launch in 2009. Heins also said that 13 percent of all BlackBerry developers have made more than 100,000 dollars from App World, which is "more than from any iPhone or Android application."

Heins stressed the importance of RIM’s developer community in determining the success of the company’s new BlackBerry 10 OS, which is scheduled to launch this year. He also said that each developer in attendance would be receiving a free BlackBerry PlayBook to help build and test applications – a trend he said he would continue at "other developer events around the world."

"We are committed to empowering developers," Heins said. "We want to give you the best opportunity to find success in your business."

Heins didn’t announce an official release date for BlackBerry 10 OS, but said the new operating system has been in the works for over two years and is intended to deliver a "seamless" user experience between devices, the cloud, and embedded apps.

He also assured developers they would be receiving the toolsets they need from RIM to continue building "fabulous" applications for BlackBerry 7 and 7.1, and for the upcoming BlackBerry 10 OS.

"We [RIM] are ready to compete," Heins said. "Make no mistake."

While RIM has managed to maintain a foothold in the European market, the BlackBerry 10 OS release in the U.S. is considered a make-or-break move for the company by consumers and solution providers alike. A weak application ecosystem, coupled with a lack of innovative design, has been pointed to by many as a reason for RIM’s rapid loss in market share to Android and iOS.

Heins concluded his address Tuesday by suggesting that "thrust" was soon to come. "I'm thrilled to have been passed the reins by becoming the CEO of RIM,” he said to the crowd. "I'm absolutely convinced that RIM has an exciting future."

This article originally appeared at crn.com

 
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