Apple to launch "affordable" MacBook Air: report

By Sam Kieldsen on May 8, 2012 7:34 AM
Filed under Cloud

New skinny laptop to compete with Windows-powered ultrabooks.

With ultrabooks proving increasingly popular with the buying public, Apple is reportedly considering unleashing a cheaper MacBook Air to grab a share of the market.

According to DigiTimes, Apple may release a $799 ($A785) MacBook Air in the third quarter of this year, anticipating the launch of $A686 Intel-powered ultrabooks. The MacBook Air range currently starts at $A1350, a premium price tag likely to put off a large section of customers who'd otherwise appreciate the device's portability and svelte form.

Intel recently released its new line of Ivy Bridge processors, to be included in PCs and laptops from the likes of HP, Dell, Samsung and Lenovo.

This article originally appeared at Stuff.tv

 
Follow us on Facebook and Twitter
 

Copyright © Stuff.tv

Promo

Apple to launch "affordable" MacBook Air: report
 
 
 
 
 
Top Stories
Crucial sold for 'double-digit millions', changes CEO
Digital Pacific buys hoster started in Bondi bedroom.
 
Greig Guy joins Quantum after Brocade sabbatical
Former Brocade country manager back in the spotlight.
 
Why you probably won't get Windows 10 on 29 July
Staggered rollout planned, questions remain.
 
Sign up to receive CRN email bulletins
   FOLLOW US...
Polls
Will Windows 10 be good for resellers?

Latest Comments
CRN Magazine

Issue: 339 | June 2015

CRN Magazine looks in-depth at the emerging issues and developments for the channel, and provides insight, analysis and strategic information to help resellers better run their businesses.