Medium-sized Australian businesses raised their investment in hardware and software over the past year, but the cash is expected to dry up fast, according to the latest Sensis e-business report (pdf).
About 345 businesses with between 20 and 200 employees took part in Sensis' latest survey. The lion's share - some 87 percent - had 100 employees or less.
The survey revealed average actual dollar spending on hardware, software and systems maintenance. It also asked businesses to predict their spend for the coming year - providing a useful point-in-time comparison for spending sentiment.
Medium-sized businesses had access to far better IT budgets for hardware and software in 2011 than they had factored in.
The businesses spent an average of $49,800 on hardware in 2011. When asked in 2010 how much they thought they'd spend in 2011, expectations came to $42,800.
Software spending by medium-sized businesses in 2011 came in at an average of $46,600, compared to expectations of $33,000.
However, businesses did not appear to expect the money to last, with Sensis reporting that medium-sized businesses expected to spend $40,900 on hardware and another $40,900 on software in 2012.
If the figures are accurate, they represent more pain for hardware vendors and a sharp turnaround in fortunes for software makers.
Back to 2008?
Spending in hardware and software peaked in the 2009 calendar year, according to analysis of previous Sensis surveys.
Medium-sized businesses saw their hardware budget skyrocket on average from $37,000 in 2008 to $89,800 in 2009.
Hardware spend has been in decline ever since - falling to $51,700 in 2010 and to $49,800 in 2011. If the 2012 predictions are accurate, spending will be closer to 2008 levels by the end of this year.
Software spend has experienced greater fluctuation. It went from $30,900 in 2008 to $62,500 in 2009, free-falling to $29,400 in 2010 before rebounding to $46,600 in 2011.
The cycle suggests that 2012 should experience a decline, and indeed that is expected. As with hardware, if the expectations are correct, this year's average software spend will come in at just above 2008 levels.
Medium-sized businesses have shown a tendency to cut spending on maintenance and support for IT systems.
When spending on hardware and software ballooned in 2009, maintenance costs came in at $92,400 on average. (It appears 2009 was the first time the Sensis survey tracked maintenance spend).
Since that time, maintenance spending has been in a steady decline, ahead even of business expectations.
In 2010, maintenance spend averaged $81,100 (prediction was $90,900). It fell to $63,100 in 2011 (on expectations of $75,800) and, if things go to plan this year, will come in at $57,200.
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Issue: 335 | January/February 2015
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