Apple is continuing on its retail store blitz in Australia with two new locations set to go live this Saturday.
Apple will cut the ribbon on two new centres in Garden City, Perth, as well as Canberra, at 10am Saturday 8th - confirming previous reports the iDevice giant was preparing to open its first store in the nation’s capital.
The new stores will bring Apple’s Australian store count to 17.
The retail giant was outed as preparing to open a slew of new stores in early July after it posted a number of job ads for retail specialist on job hunting ground Seek.
It advertised for workers in new locations in Brisbane, South Perth, South East Melbourne and Canberra.
Apple late last month opened its 15th outlet in the South Brisbane store of Carindale, not long after opening a store in the Sydney suburb of Broadway, nearby its flagship George St retail centre.
According to Seek, Apple will open another outlet in South East Melbourne. It currently has stores in Melbourne's Southland, Doncaster and Chadstone.
Apple declined to comment on when its South East Melbourne location will open.
Tough retail strategy
An employee training manual leaked online last week revealed the strict and regimented nature of Apple’s retail guidelines.
The Genius Training Manual, obtained by Gizmodo, highlights several intriguing aspects of Apple’s retail strategy including the 14 day bootcamp Apple would-be geniuses are expected to undergo.
The bootcamp involves a mix of technical and customer training, with such programs as “the power of empathy” and “component isolation”, and allows the workers to attain 'genius' actions and characteristics, including the ability to ‘educate gracefully’, ‘take ownership empathetically’, and ‘recommend persuasively’.
Staff are also banned from certain words deemed negative. Retail workers are prohibited from saying a computer ‘crashed’ - they must say ‘stopped responding’. The word ‘bug’ is banned; ‘issue’ or situation must be used instead. ‘Disaster’ is substituted for ‘error’.
Copyright © CRN Australia . All rights reserved.
Issue: 315 | May 2013
Access CRN's extensive online resources including; email bulletins, community discussions and unique online news.
Processing registration... Please wait.
This process can take up to a minute to complete.
A confirmation email has been sent to your email address - SUPPLIED GOES EMAIL HERE. Please click on the link in the email to verify your email address. You need to verify your email before you can log on to the CRN website or start posting comments on articles.
If you do not receive your confirmation email within the next few minutes, it may be because the email has been captured by a junk mail filter. Please ensure you add the domain '@crn.com.au' to your white-listed senders.