Microsoft's chief executive said his company would look at more opportunities to build its own devices, after the launch of its Surface tablet last month, potentially bringing the software giant into competition with its hardware partners and opening the door to a Microsoft-branded smartphone.
"Do I anticipate that partners of ours will build the lion's share of all Windows devices over the next five years? The answer is, absolutely," Steve Ballmer said at a tech industry event in California.
"With that said, it is absolutely clear that there is an innovation opportunity on the scene between hardware and software and that is a scene that must not go unexploited at all by Microsoft," he said.
With the Xbox game console and now the Surface tablet -- designed to take on Apple's iPad -- Ballmer has been moving Microsoft toward being a "devices and services" company that would develop its own hardware where it made sense.
Reports surfaced two weeks ago that Microsoft was already testing a design for its own phone, but the company has not confirmed anything.
Microsoft's Surface tablet is the company's first foray into building its own PCs and has raised questions in the tech industry about how aggressively it plans to move into marketing more of its own personal computing devices.
Looking to Apple's success with its iPads and iPhones, Microsoft believes tightly controlling the design of both hardware and software can lead to superior consumer products.
But building its own tablets and "hybrid" PCs puts Microsoft into direct competition against manufacturers like HP, , Acer and Lenovo, who for years have been customers of Microsoft's Windows operating system.
Issue: 325 | March 2014
Access CRN's extensive online resources including; email bulletins, community discussions and unique online news.
Processing registration... Please wait.
This process can take up to a minute to complete.
A confirmation email has been sent to your email address - SUPPLIED GOES EMAIL HERE. Please click on the link in the email to verify your email address. You need to verify your email before you can log on to the CRN website or start posting comments on articles.
If you do not receive your confirmation email within the next few minutes, it may be because the email has been captured by a junk mail filter. Please ensure you add the domain '@crn.com.au' to your white-listed senders.