German discount grocery retailer ALDI is launching an own-brand mobile phone service this Wednesday, March 6.
The service is made up of three tiered pre-pay levels, including a 12 month, no-expiry plan, an unlimited call plan with a 30 day expiry and 5GB of data, and a dedicated 2GB mobile internet plan, also with 30 day expiry.
The base level service comes in either $15 or $30 recharge credits, with calls to fixed line and mobile at charged 12c per minute, without flagfall.
The mid-market call plan, with unlimited calls, text and MMS, costs $35, while the dedicated data plan costs $15.
In a statement, an ALDI spokesperson said customers will be able to recharge online, or in store. But the company declined an invitation to discuss its local mobile strategy with CRN in more detail, citing corporate policy.
The company was also unwilling to comment on the network it is using, however CRN has confirmed the company is using Telstra's 3G wholesale service.
The closely-held supermarket chain has around 300 stores on Australia's eastern seaboard from which it plans to expand its mobile business beyond Europe for the first time.
Copyright © CRN Australia . All rights reserved.
Issue: 315 | May 2013
Access CRN's extensive online resources including; email bulletins, community discussions and unique online news.
Processing registration... Please wait.
This process can take up to a minute to complete.
A confirmation email has been sent to your email address - SUPPLIED GOES EMAIL HERE. Please click on the link in the email to verify your email address. You need to verify your email before you can log on to the CRN website or start posting comments on articles.
If you do not receive your confirmation email within the next few minutes, it may be because the email has been captured by a junk mail filter. Please ensure you add the domain '@crn.com.au' to your white-listed senders.
